Today, our office visited Gaza.
We traveled via Google Cardboard, a virtual reality viewer The New York Times sent its subscribers in the mail.
It was extraordinary.
We downloaded the Vrse virtual reality app and watched “My Mother’s Wing” – a short virtual reality film that gives a first-person view of a Palestinian family who lost two sons to Israeli bombing.
We didn’t just see inside the family’s home, we were standing inside their kitchen. We turned to see trash overflowing in the corner, dishes stacked on shelves and the mother preparing tea near the sink. It was a powerful and moving experience as we were transported to the frontlines of this family’s tragedy.
When we removed the headset, we were brought back to the bright lights of our office. We looked at the cardboard box with wonder. Where would it take us next?
Google Cardboard brings the storytelling experience to a new level. It immerses viewers inside a new reality, and the possibilities are endless.
At The Wilbert Group, we represent many firms in the commercial real estate space and we are always looking for new ways to tell their stories and drive their business goals.
And, looking at this novel technology through a commercial real estate lens, we started to think about how this changes the game.
Google Cardboard would allow:
- Prospective tenants to “walk” around inside the future space, enhancing the ability to pre-lease.
- Developers to win public support by walking people through virtual reality renderings, giving them a real feel for the new development.
- Better collaboration between architects, developers and contractors as they design and build projects together.
At Wilbert, we look forward to exploring new opportunities with Google Cardboard. We encourage you to try it yourself and order one here.
If you’re a company looking to explore the world of Virtual Reality, expect a big price tag to match the big idea (approximately $20-$50k per video). However, as video and app developers become more acquainted with Google Cardboard technology, we expect production costs to drop. Click here for more information about virtual experience developers.