We love getting – and sharing — the latest newsroom scoop. In Media Moves, we highlight changes in journalism and the media both locally and nationally.
With virtual reality (VR), augmented reality (AR) and the Amazon Echo, technology is advancing so rapidly these days it seems like flying time-traveling DeLorean’s soon might be a real possibility. 2016 was the first billion-dollar year for VR and it makes us wonder, how will the media use these new advances in technology to their benefit?
Virtual reality is expected to have more of an impact than TV and 3D ever did. It can be incorporated with your smartphone and has the power to transport you to another place. It’s more natural because you’re literally in the middle of the experience.
Sanjay Macwan, chief technology officer of the NBCUniversal media labs, believes VR offers an “I felt like I was there” experience, and media will be able to use that to their advantage.
“At the basic level, virtual reality is a new thing and you always want to give something new to your consumers,” Macwan said. “This will provide a more intimate experience for the consumer in relation to the media’s content.”
Media companies believe in creating a media ecosystem – a community that exists across multiple channels from websites to social media and beyond. By including VR in their platforms, media outlets can tell stories like never before by literally inserting the consumer into the story.
When a new form of technology can revolutionize the way we communicate with the media, we should explore it. For centuries, the media has been technology-driven, moving from handwritten to hot and cold type printed media to digital and now virtual. VR is the next step in media storytelling. With it, the media will be able to guide readers through the story with interactive imagery aligned with the written word.
We look forward to embracing this new way of storytelling, do you?