The Wilbert Group Blog

Posts tagged video

Media Moves: May 2017

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We love getting – and sharing ­ the latest newsroom scoop. In Media Moves, we highlight changes in journalism and the media both locally and nationally

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11Alive hired a new morning host. Cheryl Preheim, a former broadcast host at the NBC affiliate in Denver, Colorado, said she plans to embrace Atlanta and tell stories that connect with people.

Read more about her story here:

New 11Alive morning host embraces Atlanta

As video continues to evolve media companies hurry to adapt. See how companies like Time Inc. and Condé Nast are rethinking their format and distribution strategies to include video.

Read more about this story:

As video evolves media companies try to adapt

The New York Times just named former Buisnessweek editor in chief, Ellen Pollack, to top editor of its business section.

Read more about this story:

Ellen Pollack named editor of The New York Times business section

 

Screen Shot 2017-04-26 at 11.58.01 AMAfter 15 years publishing print editions, Mental Floss magazine decided to go completely digital in 2017. Despite what you may think, the brand argues that shedding its print product opened many new doors.

Read more about this story:

Life after print for Mental Floss

After 40 years of making readers laugh, The New Yorker’s beloved cartoon artist, Bob Mankoff, retired at the end of last month.

Read more about his story:

Bob Mankoff will step down as The New Yorker magazine’s cartoon editor


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Five Ways To Get Involved With NAREE If You’re Not Attending

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by Jamie Lewis

Next week kicks of the 47th Annual Real Estate Journalism Conference, hosted
by the National Association of Real Estate Editors (NAREE). NAREE’s conference, titled “Designs on the New Urban Grid,” will bring some of the top journalists from around the country to Atlanta June 5 -8 to focus on housing, commercial real estate, and urban planning. If you’re unable to attend this year’s conference, have no fear! We’re taking to social media to document this year’s conference and make sure everyone can follow along with the panel discussions and Q&A sessions. Here are five ways you can get involved even if you’re not attending — or make sure you don’t miss a single thing even if you are there.

#1 Follow the official NAREE Twitter account: naree10. This is where we’ll be tweeting out information from the panels, answering questions, and sparking conversation about new and emerging trends in the real estate journalism industry. Keep an eye out on Twitter for instagram and vine videos too!

#2 Check the hashtag #NAREE13. We’re encouraging everyone who attends this year’s NAREE conference to tweet about panels and Q&A sessions and engage with other conference attendees by using the official hashtag, #NAREE13. Tracking and using the hashtag is a great way to follow along and engage with conference attendees and speakers.

#3 “Like” The Wilbert Group’s facebook page! Throughout the week, we’ll be sharing recap blogs and vlogs (video blogs) from NAREE.

#4 Get visual! Maybe Twitter isn’t your thing and you prefer a visual format. The Wilbert Group will be snapping lots of pictures — a great way to see your friends and colleagues in action — during the conference and posting them over on our Instagram account. The username is TheWilbertGroup. You can also track the #NAREE13 hashtag on Instagram, too!

#5 Don’t forget the videos. We’ll be recapping the conference in video format over on Youtube. Keep your eyes peeled for daily and weekly recap videos, and Vine videos. You never know what the camera will capture!

We’re looking forward to this year’s NAREE conference and hearing all about trends in real estate. We hope you’ll be tweeting and following along with us!

Five Best Practices of a Video Series Campaign

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by Hadley Creekmuir

If you own a computer and live in the modern world, chances are you’ve watched an online video. It’s also likely that you’ve clicked on a video to a) consume your daily news or b) watch your friend’s dog or cat show off a funny trick or c) learn to dance Gangnam Style.

Videos are everywhere. So as PR professionals, how can we harness the power of video to disseminate key messages and make an emotional connection with our target stakeholders? By definition, a video series is serialization of online video content that keeps audiences coming back by promising more. It’s a way to help our clients’ establish credibility almost immediately – the first step on the path to being recognized as an industry expert.

If you’re like me and have zero video-editing skills, then creating a video series campaign might seem daunting. Fear not. These five basic tips should help guide you on your merry way:

#1 Can you afford it?  While smartphones enable all of us to be videographers and photographers, creating a valuable video series campaign takes skill and funds. No need to hire the most expensive videographer, but do set aside a percentage of your PR / marketing budget to be used for video and content creation.  The video production phase is the most expensive part of a web video project, and videos that are produced and packaged professionally will keep viewers coming back for more. A cost-saving tip is to plan in advance a time where you can film a range of videos at once.

#2 Don’t Wing it. Think of this in the same way you would a press release schedule. First, determine the thematic concept of the series. Second, identify your partner (i.e. videographer). Third, figure out the frequency and the number of videos you want in the series and work backwards to create a schedule. It’s best to know who will be a part of each video before you begin. Finally, if the subject of each video is going to change, communicate the theme and goals with that person in advance. Taking a script with you to the shoot is advisable.

#3 Be Consistent. Create a schedule and stick to it. In other words, if you introduce the concept to your audience and tell them to “tune back in next Wednesday for the second installment,” you better have that video packaged and ready to air by Tuesday night.

#4 Maximize Search Engine Optimization. YouTube is the second largest search engine, second only to Google (its parent company). Therefore, for a video campaign to be successful it needs to be searchable. Just think, 72 hours of video are uploaded to YouTube every minute; how can yours be seen? Start by figuring out what one to three search words you want to associate with your video (these words should actually be spoken in the video). Next, create a “.txt file” that is an exact transcript of the video and upload the file under captions. YouTube has instructions here. The reason to do this is so YouTube can index all of the text, making it searchable.

Finally, when uploading your video, include search word(s) in your title. Your description should begin with your website’s URL and include a short description of the video.

#5 Use Social Media. Leverage the video everywhere to increase visibility. It’s critical to maximize exposure by hosting the video on either YouTube or Vimeo, or both. Create a landing page on your website to house the videos, and promote via Facebook, Twitter, Google +, etc.  Also, find cheerleaders at other organizations that relate to your video content and ask them to share the video on their social sites.

See a video from our “Inside Avalon” series below.

Five Grapes from the PR Vine

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by Leigh Taylor

Following the trend of “short visual bites,” Twitter has released Vine, an app for iPhones that creates six-second videos. NBC News, CNN en Español, The Daily Beast and others are already using the app to give tours of their facilities and capture moments in news.

Vine is sure to take off in the world of PR as well. Just as Twitter introduced the 140-word press release, Vine allows us to share condensed video news releases.

Leigh uses her phone to shoot a Vine video in the Wilbert office.

In an age where video seems to be overtaking written word, Vine combines aspects of YouTube and Instagram for a visual-hungry generation, of which I am certainly part.

Here are five aspects of the app that PR professionals should know:

#1 Vine is Facebook and Twitter ready. Every video you make is set and ready to be shared on social media. Share quick bites from a groundbreaking or speech in real time.

#2 It doesn’t automatically import Twitter followers and connections, which is a pain for clients who already have built a strong following. To add Vine users, you must do so manually.

#3 GIFs, moving images on a loop, have become extremely popular online, Vine allows every user to create GIF-like segments right on their phones, keeping PR professionals hip and current.

#4 Vine posts auto-play as you scroll through the feed, which allows for quick, easy viewing.

#5 Vine will help keep audiences interested. Because of the app’s six-second time limit, Vine offers a great way to tease major announcements. It connects with an audience with an attention span that, in today’s culture, is growing shorter by the day.

Check out this quick look inside a day at The Wilbert Group!