The Wilbert Group Blog

Posts tagged Rebranding

Making News: Our Clients in the Headlines 6/3/16

Share
  1. 031416_weekend_roundup_jp01Have you gone down Peachtree in Midtown recently? We’re guessing yes, and we’re guessing you’ve noticed the giant MIDTOWN letters sitting at the corner of 15th Street and Peachtree, standing eight feet tall and spanning a total of forty feet. While these may seem like a tourist trap, Jill Vejnoska at the Atlanta Journal Constitution wrote that a funny thing happened outside of Wilbert client Colony Square: “People started liking them. A lot.” Jill wrote a great feature in the AJC, saying, “Almost as soon as the letters appeared, people began taking selfies with them, sometimes posting them on social media with the hashtag #IAmMidtown. In just two months, they’ve become a staging spot for all sorts of public events, from jazz concerts and a “Bike to Work Day” promotion to an Earth Day celebration.” Welcome to the new hottest spot in Midtown!
  1. The laws of supply and demand have become more complicated at Orlando’s big theme parks as they make shifts in pricing strategies. Recently, Disney has aggressively raised prices. In October, the company revamped its annual-pass system to make it much more expensive for people to visit during Christmas and spring break. Then in February, it announced tiered one-day ticket prices. The Magic Kingdom costs up to $124 on the busiest days. According to Matt Busch at Wilbert client Revenue Analytics, “The right pricing strategy can benefit both the company and the customer — that idea of…. managing demand so you don’t have these crazy crowds that can’t be served well.”
  1. UnknownLooking for an estate near Athens? Wilbert client Beaver Dam Farms, the 973-acre estate formerly owned by country singer Kenny Rogers, is heading to auction on July 9. The estate is centered around a 12,000-square-foot mansion and includes three private spring-fed lakes, five guest houses and a clubhouse and a lake clubhouse. Also on the property is an equestrian arena that includes 44 stalls and two swimming pools, as well as two clay tennis courts and an 18-hole golf course. The owners said they will sell the property to the highest bidder “at or above $3.5 million fully furnished.” You can get more details from the Atlanta Journal Constitution, the Atlanta Business Chronicle, and, a Wilbert first, TMZ!
  1. Jeffrey Bayer, president and CEO of Birmingham-based Wilbert client Bayer Properties, has been named to the board of trustees for International Council of Shopping Centers. Bayer is a part of the select group of international leaders in the retail industry that serve on the board. “It is a privilege to join the international leadership of ICSC,” Bayer said in a statement. “ICSC is the most influential organization in our industry and represents thought leadership and innovation. I am truly honored to sit on its Board of Trustees.”
  2. Atlanta-based national labor and employment firm and Wilbert client Fisher & Phillips has ditched the ampersand and rebranded as Fisher Phillips. The firm unveiled a new logo, tagline and website to go with the streamlined name as part of the campaign to update its brand. “Fisher Phillips is a strong, modern firm that can take on the toughest cases for the most discerning clients. Our brand will now reflect that,” said its chairman, Roger Quillen, in an announcement from the 350-lawyer firm.