The Wilbert Group Blog

Posts tagged PR internships

Looking for an Internship?


The Wilbert Group, a fast-growing boutique public relations firm in Atlanta, is hiring two interns for the summer, one for its corporate practice and one for its real estate practice. Wilbert, a 10-person firm, prides itself on its entrepreneurial culture, in which everyone (including interns) does meaningful work, collaborates with senior leadership and has opportunities to grow professionally. The corporate/professional practice works with some of Atlanta’s largest companies, as well as a handful of leading professional services firms. Wilbert is perhaps best known for its real estate work, and our practice includes high-profile retail, commercial and residential clients.

Applicants should have graduated or have finished their junior year by the start of the internship program. The ideal candidate has studied public relations, has garnered some real-world experience through internships, is a good writer, is both a self-starter and a team player, likes juggling multiple tasks and enjoys a job in which every day is different. The 12-week internships are paid, and Wilbert often hires interns into full-time roles.  If you are interested, please contact managing principal Caroline Wilbert at​

Liana and M.C., both former interns who now work at The Wilbert Group full time, at a client event.

Liana and M.C., both former interns who now work at The Wilbert Group full time, at a client event.

Five Reasons You SHOULD Throw the Intern in Headfirst


 by Liana Moran

For many, internships have become a necessary rite of passage into the real world. When I began my own internship at The Wilbert Group, I was thrown in headfirst. I learned to navigate the office quickly and efficiently, and I wish all interns had a similar experience.

If you’re considering bringing in new interns, here are five reasons why you should go ahead and push them into the deep end on day one:

Liana (right) at a client event in Buckhead.

#1 The intern wants to hold hands. As Millennials will, I feared I would drown on my own. I envisioned someone holding my hand as we waded in together. My supervisor would clap and cheer as I doggy-paddled through the pool of clients.

NEWS FLASH: a busy office does not have time for handholding. I was placed on client teams, allowed first attempts at writing projects and assigned internal tasks from the start. Rather than being a burden, I quickly learned to be a productive team member. And I didn’t drown.

#2 Interns need to learn from mistakes. Much like a child’s first dive into a swimming pool, intern work is a little ugly. My supervisors returned drafts covered in edits and suggestions. I needed to see this and understand my weaknesses in order to improve.

#3 Resourcefulness is a skill best learned early. There are times in any professional’s life when he or she thinks: I have no idea what they are talking about, how that works, who that is, etc. These thoughts cross interns’ minds often. Interns who are thrown in headfirst will learn to answer these questions with their own resources. In my case, I relied heavily on Google. I searched everything from “how to merge worksheets in excel” to “what does REIT stand for.” I learned to exhaust every avenue for answers before asking my supervisors.

#4 Trusting the intern builds confidence. I was pleasantly surprised at the amount of trust my supervisors put in me from the beginning. Before I started, I had this cliché image of running out for coffee and dry-cleaning; fortunately, this was not the case. Trusting the intern with first attempts on assignments promotes a constructive office environment where everyone can thrive.

#5 Interns are there for the experience. Give them one.

Five Tips for Breaking into PR


by M.C. Rhodes

Credit: Matt Rourke, Associated Press

May is here and that means it’s graduation time for colleges and universities across the country. Not so long ago, I entered the “real world,” diploma in hand (actually, it was mailed to me three months later), ready to take on the public relations industry.

Here are five tips for breaking into PR as a new graduate, from someone who’s been there herself:

#1 Network, network, network. This probably seems like a no-brainer, but relationships are extremely important in PR. Join young professionals groups in your area. Reach out to your old connections, such as professors and intern managers, and make sure you have references available.

#2 Perform a social media audit. Forty-three percent of managers who used social media to screen job candidates found reasons there not to hire them, according to the Wall Street Journal.

In the PR world, your social media channels are part of your resume. Tweet about the news and the PR industry, start a rapport with local journalists and PR pros and always stay professional. And if you’re not on LinkedIn, fix that immediately.

#3 Triple-check your resume. Make sure that you are presenting your accomplishments in the best light. I had my college professor read over mine before I started sending it out. Check for any typos or errors.

#4 Be professional at all times. A fellow intern you work with now could become a journalist you need to pitch one day. Be nice to everyone you meet. Again, relationships are key.

#5 Never stop learning. You’re out of school, but the learning has just begun! Take on an internship. Offer to do social media pro-bono for a local business. Check out online seminars on different PR topics. The resources are endless.

Happy job hunting!