The Wilbert Group Blog

Posts tagged New York Times

Making News: Our Clients in the Headlines 9/19/16

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  1. 21076931-mmmainDiners at the Pizitz Food Hall in downtown Birmingham’s soon-to-reopen historic Pizitz building will have their choice of everything from banh mi to biscuits, Latin street food to Israeli cuisine, developer and Wilbert client Bayer Properties announced. Jeffrey Bayer, president and CEO of Bayer Properties, said, “The wide variety of cuisine we secured for The Pizitz Food Hall is unlike anything else in Birmingham or even Alabama. We can’t wait for the city to experience these unique and exciting culinary delights.” An AL.com article further details the revitalized Food Hall, which includes 13 food stalls, two restaurants and a bar.
  1. A recent Think Advisor article profiled the state of the financial tech (fintech) industry and detailed what’s coming next. Wilbert client Marlin’s Russell Walraven, vice president of marketing for Marlin’s Funding Stream, which provides small businesses with loans, gave an extensive interview on the various players in the industry, saying, “Technology has created new opportunities to connect consumers with service providers, but those new providers sometimes encounter growing pains. Non-bank companies saw an opportunity after the financial downturn for small businesses looking for capital they weren’t getting from traditional banks”
  1. Do you pay for Amazon’s ‘Subscribe & Save’ program? You may want to rethink that or at least give your monthly bills a little more scrutiny. The New York Times’ Brian Chen detailed the drawbacks of the program in an article interviewing Wilbert client Revenue Analytics’ resident retail expert Jared Wiesel. Wiesel said of Amazon, “I think they’ve violated the psychological concept of a subscription with their customers in changing prices like this. When people think of a subscription, they think of locking in a set cadence of receiving a good.”
  1. cbs-n2n-2Last week, Avalon hosted a fall fashion event benefitting Bert’s Big Adventure. Noon to Night kicked off with a cocktail reception offering fare from Avalon’s famed eateries followed by a fashion show featuring Bert’s Big Adventure families and Atlanta celebrities modeling more than 100 looks carefully curated by Avalon’s retailers. CBS provided previews of the event, where all proceeds raised helped provide a magical, all expenses-paid, five-day journey to Walt Disney World for children with chronic and terminal illnesses and their families through Bert’s Big Adventure.
  1. Set high atop Buckhead’s five-star Mandarin Oriental hotel is the largest high-rise condominium home in Atlanta, a two-story unfinished unit that’s part of the final phase of Wilbert client The Residences at Mandarin Oriental. The penthouse, which is on the market, can be custom designed or the buyer can use the floorplan from architect Robert Tretsch, director of Harrison Design’s Modern Studio, who was enlisted to create a design for the 10,000-square-foot space. To read more about your potential future home, check out this Atlanta Magazine piece.

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A Picture’s Worth 1000 Words

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Media relations is often the bread and butter of PR. Everyday, we work with journalists to tell our client news and position them as thought leaders. And once we secure that media hit, we amplify the story across a multitude of digital channels to reach a broader audience.

 

For example, we set up an interview with New York Times Corner Office columnist Adam Bryant and our client Mark Toro, managing partner of North American Properties. The story ran on page two of The New York Times Sunday Business section last week. To further share this story beyond NYT circulation, we pulled quotes and created images to share on Instagram, Facebook and Twitter.

 

Mark Toro, managing partner at NAP Atlanta

Mark Toro, managing partner at NAP Atlanta

Picture your Twitter feed – text heavy, right? Including an image in a tweet draws the user’s eye when scrolling through the news feed. Pulling out compelling quotes and making them visually appealing is a great way to repackage a traditional media hit on social media channels.

Ultimately, the link was shared 531 times on LinkedIn, 397 times on Twitter and 489 times on Facebook. A single tweet with The New York Times graphic generated 650 impressions alone.

Media Moves: The Scoop in Journalism

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by Savannah Duncan

As former journalists, we still love to get —and share— the latest newsroom scoop. In Media Moves, we highlight the latest happenings in journalism and media.

Kim Severson of The New York Times.

#1 New York, New York: The New York Times has hired Richard Fausset as its new Atlanta bureau chief. Kim Severson, previous Atlanta bureau chief, will become a correspondent covering food.

#2 For Sale: William Curtis has put up Robb Report, an ultra-luxury magazine covering fashion, real estate, automobiles, travel and more, for sale. Berkery Noyes has reportedly been hired to handle the sale. Curtis has owned the publication since 2002.

#3 What Does the Fox Say?: Newsmax Media is launching a conservative news channel targeting baby boomers this month on DirecTV. The channel will compete with Fox News, and will provide a full range of programming and lifestyle content including health, finance and well-being.

#4 Show Me The Money: NBC has expanded Matt Lauer’s contract on the “Today” show for several more years. Though never officially announced, his salary is reportedly between $20 million and $25 million.

#5 It’s About Time: Time Inc. has completed its spinoff, carrying $1.3 billion in debt. The company, which includes Time, People and Sports Illustrated in addition to other titles, started trading publicly on Monday as TIME.

Five Things We Are Betting on This Year

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by Savannah Duncan

It’s started. It’s all over social media and television, consuming your mind and turning friends against friends, co-workers against co-workers. Yes, March Madness is upon us. Like most companies, The Wilbert Group has our own bracket competition going on, winner takes all. In the spirit of gambling, here are five things we are betting on this year:

#1 Advertisers continuing to find ways to use creative branded content. During the Sochi Winter Olympics, Visa took home to gold in advertising. Visa created a “Team Visa Mosaic” celebrating gold-medalists Meryl Davis and Charlie White, using Twitter profile photos of people who tweeted using the hashtag #TeamVisa. Fans who used the hashtag received a tweet from Visa showing where to find their avatar within the image. Fans could also log on to a special website set up by Visa to find and tag themselves, as well as upload their avatar to the mosaic. The result? Visa received 78,627 social mentions from Feb. 7-23, 96 percent of which included a positive sentiment, according to Social Media Today.

#2 Social media playing a bigger role in live reporting. Move over live tweeting, there’s a new way for journalists to use social media to deliver almost instantaneous news updates. Big media outlets such as CNN, The Wall Street Journal, ABC and ESPN are using Tout, a mobile video publishing tool, to upload short sound bites from top executives, sports players and more to their websites and social media channels. More journalists are expected to use tools like Tout for on-the-go reporting.

#3 The media using interactive tools to capture our attention. When’s the last time you read an online story that was more than 300 words? The New York Times recently launched interactive stories on their website, designed to keep the reader scrolling through the whole story. By integrating moving photos and video clips into the text, the reader becomes immersed in an experience, making it harder to click out after only reading a few paragraphs. Check out “The ‘Boys’ in the Bunkhouse” for an example.

#4 Companies ramping up their social media game. Organizations like NASCAR and the NFL have created social media command centers staffed with people to track and respond to comments during live sporting events, according to NPR. And as everyone knows, a happy fan is the best marketing tool.

#5 More people needing PR services! PR helps to drive business and showcase whatever services or products you provide as the best on the market. In a world where everyone has an opinion and at least five social media platforms to express it on, public image is more important than ever.