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Posts tagged media

Media Moves: July 2017


We love getting – and sharing the latest newsroom scoop. In Media Moves, we highlight changes in journalism and the media both locally and nationally.

Jewel Wicker, digital arts and entertainment reporter for the Atlanta Screen Shot 2017-07-13 at 1.41.09 PMJournal Constitution, has left the paper and started her journey as a freelancer specializing in entertainment. Jewel created a variety of content for the AJC including event roundups, concert reviews, TV recaps and more.

With all the changes magazines face, the one consistent trend is the decline of print advertising. Moody’s estimates that print ads will continue to fall 10 percent through mid-2018.

Min spoke with various publications about their new revenue strategies.

Read more about it here:

Closing the Gap: How Magazine Media is Solving for Print Losses

“Change is like oxygen: We need it to exist. It’s part of the daily rhythm of life. Instead of running away from it, try to embrace it,” Ron Smith, managing editor for news at USA Today, told Poynter in a Q&A about challenges he faces in his news organization as well as advice he has for others.

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Read more about it here:

USA Today managing editor for news talks challenges, advice and guidance

Did you know nearly two-thirds of adults in the United States who use Twitter get their news from the social media platform? Pew Research Center takes an in-depth look at how adults are using Twitter for news, not only whether they tweet about news and follow news organizations, but also what news topics they tweet about, and how many news media accounts they follow.

Read more about the findings here:

How do Americans use Twitter for news?

Media Moves: June 2017



We love getting – and sharing the latest newsroom scoop. In Media Moves, we highlight changes in journalism and the media both locally and nationally.

Screen Shot 2017-06-05 at 11.13.26 AMCNN celebrated its 37th anniversary on June 1. Go back in time with Jennifer Wood, senior editor of, as she recaps CNN’s first day on the air.
Read more here:

CNN celebrates 37th anniversary

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Washington D.C. bureau chief, Michael Scherer, sat down with min to discuss the details behind his one-of-a-kind story about President Donald Trump. Time magazine recently spent nearly three hours with the president in his private quarters. Scherer shares what it’s now like covering the president and D.C politics.

Read more here:

Behind the Story: Tim’s Intimate Dinner with the President

As news junkies, we love behind-the-scenes looks into news organizations and how they make decisions. We’ve noticed a number of newspapers in recent years, including our local Atlanta Journal-Constitution, offering readers more of this information. The New York Times published an article recently explaining and illustrating the front page before and after F.B.I Director, James B. Comey’s firing. Who knew the front page of The Times starts each day as a hand-drawn sketch on green paper?

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Read more here:

An F.B.I. Director Is Terminated, and a Front Page Is Too

Laura Kern, former executive editor of New York Magazine, is taking on the role of editor-in-chief of Apple News. The popular Apple app does not currently have original content as it pulls top stories from participating media brands. Will Kern turn Apple News into that of a distributive content creator?Screen Shot 2017-06-05 at 9.46.41 AM

Read more here:

Apple News Poaches New York Magazine Executive Editor




Making News: Our Clients in the Headlines 5/23/17


photos.medleyphoto.14115631  1. During the height of rush hour on March 30, thick black smoke swelled above Atlanta. First responders sprung to action to tame the massive fire roaring beneath I-85 in Atlanta. According to North American Properties’ Mark Toro, “This breathtaking moment was a shock to our system – a shock our city sorely needed.” In this Atlanta Journal Constitution op-ed, Toro challenges all Atlantans to use the I-85 collapse as a lesson for why we need to commit to expand MARTA and make it a part of our daily commute.

2. Change is afoot in the commercial insurance industry. The forward-looking technology landscape and the growing regulatory environment are reshaping the vital ways in which the industry engages with customers, especially in the U.S. Laura Calugar recently interviewed Franklin Street’s Ted Holler in Commercial Property Executive to discuss how his company had adapted to recent changes.

3. For investors in Amazon, the most important number to remember is 20. When online MW-FM357_amazon_20170511175400_MGsales hit 20 percent of all purchases in a given retail category, a surge in Amazon growth is sure to follow. But not all retailers are falling prey to Amazon’s business model. In this MarketWatch article, Revenue Analytics’ Jared Wiesel said, “Most pockets of retail success today have some sort of protective moat around their business that helps them fend off Amazon.”

4. Recent headlines about Fox News’ Bill O’Reilly have undoubtedly increased awareness regarding sexual harassment in the workplace. With the heightened interest amongst employees regarding workplace rights, Fisher Phillips’ Michelli Rivera says, “Metro Atlanta employers should brace themselves for more sexual harassment-related inquiries.” In this op-ed for the Atlanta Journal Constitution, Rivera offers proactive steps that can better protect Atlanta businesses – and hopefully keep them out of the headlines.

5. On the heels of back-to-back grand openings of two major mixed-use developments, the Bayer Properties team arrived at ICSC’s RECon conference in Las Vegas with a fresh viewpoint on how retail is changing and what today’s consumers are seeking. In this Shopping Centers Today article, CEO and president Jeffrey Bayer said, “We are excited to be here this year surrounded by retail experts to learn from each other and discuss the future of the ever-evolving industry.”


Media Moves: May 2017


We love getting – and sharing ­ the latest newsroom scoop. In Media Moves, we highlight changes in journalism and the media both locally and nationally

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11Alive hired a new morning host. Cheryl Preheim, a former broadcast host at the NBC affiliate in Denver, Colorado, said she plans to embrace Atlanta and tell stories that connect with people.

Read more about her story here:

New 11Alive morning host embraces Atlanta

As video continues to evolve media companies hurry to adapt. See how companies like Time Inc. and Condé Nast are rethinking their format and distribution strategies to include video.

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As video evolves media companies try to adapt

The New York Times just named former Buisnessweek editor in chief, Ellen Pollack, to top editor of its business section.

Read more about this story:

Ellen Pollack named editor of The New York Times business section


Screen Shot 2017-04-26 at 11.58.01 AMAfter 15 years publishing print editions, Mental Floss magazine decided to go completely digital in 2017. Despite what you may think, the brand argues that shedding its print product opened many new doors.

Read more about this story:

Life after print for Mental Floss

After 40 years of making readers laugh, The New Yorker’s beloved cartoon artist, Bob Mankoff, retired at the end of last month.

Read more about his story:

Bob Mankoff will step down as The New Yorker magazine’s cartoon editor

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April Digital Updates




We’re all about keeping up with the digital world at The Wilbert Group and leveraging the newest technologies to help our clients tell their stories. Here’s the latest:

#1 Instagram takes on yet another rival network: Pinterest.

Instagram is already encroaching on Snapchat’s territory with its popular Stories feature – which succeeded in stealing Snapchat users – so it makes sense that the photo-sharing giant is now going after Pinterest with its latest update. To the joy of its users, Instagram introduced the ability to save posts earlier this year. Now, you can sort those posts into “collections” that are eerily reminiscent of Pinterest’s boards. This update makes it more important than ever for content creators to create truly valuable, save-worthy content to allow it to live a second life for a user, whether it’s a recipe, design inspiration or a secret menu dish at a restaurant. As Engadget sums up the opportunity for businesses: “If you can create your ideal outfit by saving posts into collections, you might be more likely to buy that outfit.”

#2 LinkedIn continues to undergo a complete makeover.

LinkedIn’s facelift is in full swing. While there isn’t one noteworthy update to include here on the blog, I wanted to touch on this because, as social media managers, we’re constantly learning and relearning how to keep our client’s content fresh as LinkedIn shifts seemingly every day. Important changes for content creators include: The ability to use video, new photo sizes and filters and a new algorithm for the feed. LinkedIn also plans to revisit its publishing tools, including the ability to save articles for later and improved tagging, ultimately making the blog posts look much cleaner and full of dynamic content like photos, block quotes and graphics.

#3 Snapchat is reaching an increasingly older demographic.

Snapchat isn’t just for millennials anymore. The app – which recently made its IPO – is experiencing increased usage in those ages 25 to 44, far from its typical younger audience. Forty-one percent of users ages 25 to 34 used the app more often today than during Jefferies’ first survey last June. Forty-four percent of the 34 to 44 demographic use Snapchat more now, the firm said.

It’s not atypical for older users to follow typically young early adopters to new platforms – just look at Facebook and Twitter. However, that migration sometimes drives the younger users away because the platform isn’t cool anymore, or because grandma and grandpa are now able to view their content. This shift may be a ways off for Snapchat, but something the app should consider moving forward. Hopefully, they can continue to provide content – from news stories to fun face-altering filters – to keep their original base happy while expanding to new audiences.

Media Moves: Let’s Tech About It


We love getting – and sharing —  the latest newsroom scoop. In Media Moves, we highlight changes in journalism and the media both locally and nationally.

With virtual reality (VR), augmented reality (AR) and the Amazon Echo, technology is advancing so rapidly these days it seems like flying time-traveling DeLorean’s soon might be a real possibility. 2016 was the first billion-dollar year for VR and it makes us wonder, how will the media use these new advances in technology to their benefit?

Virtual reality is expected to have more of an impact than TV and 3D ever did. It can be incorporated with your smartphone and has the power to transport you to another place.  It’s more natural because you’re literally in the middle of the

Sanjay Macwan, chief technology officer of the NBCUniversal media labs, believes VR offers an “I felt like I was there” experience, and media will be able to use that to their advantage.

“At the basic level, virtual reality is a new thing and you always want to give something new to your consumers,” Macwan said. “This will provide a more intimate experience for the consumer in relation to the media’s content.”

Media companies believe in creating a media ecosystem – a community that exists across multiple channels from websites to social media and beyond. By including VR in their platforms, media outlets can tell stories like never before by literally inserting the consumer into the story.

When a new form of technology can revolutionize the way we communicate with the media, we should explore it. For centuries, the media has been technology-driven, moving from handwritten to hot and cold type printed media to digital and now virtual. VR is the next step in media storytelling. With it, the media will be able to guide readers through the story with interactive imagery aligned with the written word.

We look forward to embracing this new way of storytelling, do you?

Making News: Our Clients in the Headlines

SkyHouse Buckhead advertises its units for lease to motorists in Buckhead. Average rents are climbing as apartment vacancy remains tight amid a development boom

SkyHouse Buckhead advertises its units for lease to motorists in Buckhead. Average rents are climbing as apartment vacancy remains tight amid a development boom

  1. The Atlanta Journal Constitution reports that the city’s steadily increasing apartment developments will continue to grow for the foreseeable future. Ryan Davis of Witten and Associates, speaking at the Atlanta Apartment Association’s bi-annual Market Outlook breakfast, attributed the increase to Milliennials’ inclination towards renting rather than purchasing a home, as well as a steady increase in jobs (77,000 in the past year in metro Atlanta). According to data firm Axiometrics, rents in metro Atlanta grew at an annual rate of 7.3 percent and the average two-bedroom unit rented for $1,020 in June, while occupancy stood at 94.7 percent.


  1. Fisher & Phillips, a law firm specializing in labor and employment law, has released a new report on the early impact of the National Labor Relations Board’s so-called “quickie election” rule that went into effect this April. The Atlanta Business Chronicle reports that little change has occurred in the outcomes of union elections conducted under the shortened timetable, with only a slight increase in elections compared to the same time last year. Bert Brannen, managing partner of the Atlanta office of Fisher & Phillips, says the data “indicates unions are attempting to take advantage of the new process and creating issues for employers who may oppose the unions’ efforts. [But] the number of elections to go to a vote have decreased. … Some employers may see that as a positive sign.”
The kids clearly enjoyed the festivities!

The kids clearly enjoyed the festivities!

  1. This past weekend, Atlantic Station had a TON going on. Examiner reports that last Saturday, Central Park featured a college game tailgate, plus the King of Pops were set up from noon-7:00 p.m. (we hear the Salted Caramel flavor was unforgettable). The college game day tailgate featured The Big Green Egg, Chevy trucks, Johnsonville brats, and more – families were very welcome! If bone licking BBQ was more of visitors’ speed, they were able to attend the Atlanta BBQ Festival with 50 professional and amateur BBQ teams competing for the title of Best BBQ in Atlanta.
  1. Two-dozen Boys & Girls Clubs of America facilities across the country are about to get a makeover. Atlanta-based Aaron’s Inc. is set to announce a $5 million, three-year national partnership with the organization to help empower at-risk teenagers, reports the Atlanta Business Chronicle. The donation will support the nonprofit’s Keystone Club, its premier national teen leadership and character program. The announcement will take place August 24 at the Warren Boys & Girls Club in Grant Park, where Aaron’s will unveil a $25,000 makeover — including donations of furniture, electronics and appliances as well as paint.
  1. iStar has already surpassed last year’s total sales, selling 10 units for a total of $22 million at The Residences at Mandarin Oriental. The team, led by exclusive listing broker Karen Rodriguez, has completed $38.2 million in sales at the property since taking over the project in January 2014, according to Unique Homes. The next build-out phase is underway for the second full-floor condo, Residence 52, a stunning penthouse-style home priced at $4.2 million that includes four bedrooms, 4 ½ baths, a Carrera marble entry, Waterworks fixtures, and nearly 800 square feet of outdoor terrace space. The first full-floor unit, Residence 51, is under contract for nearly $4 million. For homeowners who desire a fully customizable residence, The Residences are offering two full floors as unfinished homes. Currently, there are four finished units available, with an additional six units under construction.
The Residences at Mandarin Oriental

The Residences at Mandarin Oriental

The Top Public Relations Mistakes of 2014, Part 3


by Mark Braykovich

No year would be complete without revisiting the biggest PR debacles, and 2014 was kind enough to supply several examples of companies doing and/or saying the wrong thing. No industry was immune to PR miscues, as our list is a Who’s Who of famous companies that includes an automaker, a big box retailer, a disease-fighter, a disease reporter, two technology giants and one city you probably never heard of until 2014 rolled around.

And in a show of digital awareness and inclusiveness, we’ve also included a few hashtags from hell.

The Wilbert Group’s Crisis PR and Issues Management team takes no joy in chronicling these mishaps throughout the year, of course. We simply track them and try to learn from them so that we and our clients don’t repeat them.

We’ve been counting down these mistakes all this week and will continue over the next few days. Enjoy and Happy New Year!

That City You Never Heard of Until 2014

Ferguson Police Chief Thomas Jackson. Photo: New York Times.

Ferguson Police Chief Thomas Jackson. Photo: New York Times.

Ferguson’s Belated Apology. More than six weeks after the shooting death of a black teenager by a white police officer in Ferguson, Missouri, sparked violent protests and a national debate about race relations, the city’s police chief publicly apologized. “I’m truly sorry for the loss of your son,” Chief Thomas Jackson said in a prepared statement. Attorneys for the victim, Michael Brown, described the apology as too little too late. “We feel that the apology comes at a time when the trust and the confidence in the chief has already reached an all-time and irreversible low,” said one attorney. “Dynamite, much less an apology, will do little to move anyone off their opinions at this point.” The videotaped apology also had an unprofessional look, with the chief holding the prepared statement in his hands, frequently referring to it, robbing the moment of much-needed sincerity.

Ferguson’s PR Firm Becomes the Story. After the tragic death of 18-year-old Michael Brown, after the public protests and horrible daily images from Ferguson as its police force reacted poorly and violently, and after the media invasion and non-stop footage and articles about reporters being arrested, pushed around by the cops, and stripped of their cameras and notebooks, Ferguson wised up and hired a PR firm. Only it made matters worse. The PR firm became the story when journalists began reporting that Common Ground PR employed no African-Americans. So the PR firm responded, which made matters even worse. The PR firm’s nine-paragraph statement began poorly by equating a PR firm’s response to an EMT responding to a 911 call. CEO Denise Bentele then claimed to be “dismayed at the negative reaction” to the fact that her firm was hired despite its lack of diversity.

Media Moves: What’s The Scoop?


by Savannah Duncan

Charles Gay. Via

As former journalists, we still love to get —and share— the latest newsroom scoop. In Media Moves, we highlight the latest happenings in journalism and media.

#1 Meet the Press. Charles Gay recently shared his first The Biz Beat blog as the new senior editor for the paper’s business section. He’s been an editor at the paper for 16 years, covering a slew of topics including community news, state politics, business, sports and all manners of local news.

#2 Rest in Peace. Ben Bradlee, executive editor of The Washington Post for 26 years, passed away on Oct. 21. He was 93 years old. President Obama said, “A true newspaperman, he transformed the Washington Post into one of the country’s finest newspapers, and with him at the helm, a growing army of reporters published the Pentagon Papers, exposed Watergate, and told stories that needed to be told — stories that helped us understand our world and one another a little bit better.”

#3 Bisnow Business. National Bisnow editor Amanda Marsh recently announced that she is leaving Bisnow on Oct. 31 to pursue a freelance writing career. She has been with Bisnow for six years.

Covering Atlanta: After The Fact


by Suong Nguyen

At our Covering Atlanta breakfast yesterday, we asked the city’s top journalists to weigh in on everything Atlanta (and even Woodstock). Big thanks to our host, the Mandarin Oriental, Atlanta, and Melissa Long from 11 Alive, The New York Times’ Richard Fausset, Atlanta Journal-Constitution’s Bert Roughton, Anita Sharpe from Bloomberg, and Steve Fennessy from Atlanta Magazine for making this event a success. Check out #CoveringAtlanta on social media and our SlideShare below to see what our panelists had to say about the November elections, Atlanta’s commercial real estate scene, media’s changing landscape and more.