The Wilbert Group Blog

Posts tagged journalism

Media Moves: July 2017


We love getting – and sharing the latest newsroom scoop. In Media Moves, we highlight changes in journalism and the media both locally and nationally.

Jewel Wicker, digital arts and entertainment reporter for the Atlanta Screen Shot 2017-07-13 at 1.41.09 PMJournal Constitution, has left the paper and started her journey as a freelancer specializing in entertainment. Jewel created a variety of content for the AJC including event roundups, concert reviews, TV recaps and more.

With all the changes magazines face, the one consistent trend is the decline of print advertising. Moody’s estimates that print ads will continue to fall 10 percent through mid-2018.

Min spoke with various publications about their new revenue strategies.

Read more about it here:

Closing the Gap: How Magazine Media is Solving for Print Losses

“Change is like oxygen: We need it to exist. It’s part of the daily rhythm of life. Instead of running away from it, try to embrace it,” Ron Smith, managing editor for news at USA Today, told Poynter in a Q&A about challenges he faces in his news organization as well as advice he has for others.

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Read more about it here:

USA Today managing editor for news talks challenges, advice and guidance

Did you know nearly two-thirds of adults in the United States who use Twitter get their news from the social media platform? Pew Research Center takes an in-depth look at how adults are using Twitter for news, not only whether they tweet about news and follow news organizations, but also what news topics they tweet about, and how many news media accounts they follow.

Read more about the findings here:

How do Americans use Twitter for news?

Media Moves


We love getting – and sharing — the latest newsroom scoop. In Media Moves, we highlight changes in journalism and the media both locally and nationally.

Catie Dixon, national editor at Bisnow, spoke about editorial strategy on the “New Media Species” panel at the National Association of Real Estate Editors spring conference. Dixon began as a reporter at Bisnow in 2009, and says the publication is not as “inside baseball” as it used to be. Now, reporters and editors are looking increasingly for real estate stories that are interesting and relevant to a broader audience. Dixon said retail and sports stadiums are interesting to everyone and having a U.S. president who is a real estate developer translates to lots of real estate story angles with broad appeal.

Catie Dixon (middle) talked about Bisnow's editorial strategy at NAREE in Denver, Colorado last week.

Catie Dixon (middle) talked about Bisnow’s editorial strategy at NAREE in Denver, Colorado last week.

Dixon also shed some light on Bisnow’s revenue model. The site’s content is 100 percent free (no paywall) and while Bisnow generates some revenue from advertising and sponsored content, the majority of their revenue comes from events.


National television news shows appear to be holding on to their viewership numbers, while political talk shows are actually growing, according to a new Network News Fact Sheet from Pew Research Center. The data reveals the combined average viewership for the ABC, CBS and NBC networks remained stable, decreasing only one percent in 2016. On a more interesting note, the combined average audience for Sunday’s political talk shows on the three networks grew by 14 percent in 2016, following an eight percent increase from 2014-2015.

Read more here:

The patterns and data about network TV news.

McClatchy’s is trying to refresh its newsrooms with a “digitial reinvention” strategy. McClatchy’s team is advising journalists to spend more time gathering stories that digitial audiences are looking for in local journalism. Tim Grieve, vice president of news for McClatchy, said readers come to a local site for local content, so generic celebrity fluff or cute videos are not an asset. Digital audiences are looking for a deep story with a strong personality element; these are the biggest audience engagement winners.


McClatchy’s big move to digital journalism has proven successful so far. The first two newsrooms to complete the digital reinvention program saw their page views rise 26 percent and 58 percent, respectively.

The McClatchy Company is an American publishing company based in Sacramento, California. It operates 31 daily newspapers including (Raleigh) The News & Observer, The Miami Herald and The Sacramento Bee.

Read more here:

McClatchey’s plan to reinvent its newsrooms.

Screen Shot 2017-06-20 at 11.08.13 AMIf you love the TV show or blog “The Pioneer Woman,” you’re in luck! Just a few weeks after reducing the frequency of Dr. Oz The Good Life, Hearst Magazines wants you to know it still believes in celebrity-driven publications. The Pioneer Woman Magazine debuted on June 6 and is being sold in 4,000 Walmart stores across the country. A spokesperson from Hearst tells min that distribution beyond Walmart will be determined after the two-issue pilot run.

Read more here:

The Pioneer Woman Magazine is Ree Drummond’s latest project.


Media Moves: June 2017



We love getting – and sharing the latest newsroom scoop. In Media Moves, we highlight changes in journalism and the media both locally and nationally.

Screen Shot 2017-06-05 at 11.13.26 AMCNN celebrated its 37th anniversary on June 1. Go back in time with Jennifer Wood, senior editor of, as she recaps CNN’s first day on the air.
Read more here:

CNN celebrates 37th anniversary

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Washington D.C. bureau chief, Michael Scherer, sat down with min to discuss the details behind his one-of-a-kind story about President Donald Trump. Time magazine recently spent nearly three hours with the president in his private quarters. Scherer shares what it’s now like covering the president and D.C politics.

Read more here:

Behind the Story: Tim’s Intimate Dinner with the President

As news junkies, we love behind-the-scenes looks into news organizations and how they make decisions. We’ve noticed a number of newspapers in recent years, including our local Atlanta Journal-Constitution, offering readers more of this information. The New York Times published an article recently explaining and illustrating the front page before and after F.B.I Director, James B. Comey’s firing. Who knew the front page of The Times starts each day as a hand-drawn sketch on green paper?

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Read more here:

An F.B.I. Director Is Terminated, and a Front Page Is Too

Laura Kern, former executive editor of New York Magazine, is taking on the role of editor-in-chief of Apple News. The popular Apple app does not currently have original content as it pulls top stories from participating media brands. Will Kern turn Apple News into that of a distributive content creator?Screen Shot 2017-06-05 at 9.46.41 AM

Read more here:

Apple News Poaches New York Magazine Executive Editor




Making News: Our Clients in the Headlines 5/23/17


photos.medleyphoto.14115631  1. During the height of rush hour on March 30, thick black smoke swelled above Atlanta. First responders sprung to action to tame the massive fire roaring beneath I-85 in Atlanta. According to North American Properties’ Mark Toro, “This breathtaking moment was a shock to our system – a shock our city sorely needed.” In this Atlanta Journal Constitution op-ed, Toro challenges all Atlantans to use the I-85 collapse as a lesson for why we need to commit to expand MARTA and make it a part of our daily commute.

2. Change is afoot in the commercial insurance industry. The forward-looking technology landscape and the growing regulatory environment are reshaping the vital ways in which the industry engages with customers, especially in the U.S. Laura Calugar recently interviewed Franklin Street’s Ted Holler in Commercial Property Executive to discuss how his company had adapted to recent changes.

3. For investors in Amazon, the most important number to remember is 20. When online MW-FM357_amazon_20170511175400_MGsales hit 20 percent of all purchases in a given retail category, a surge in Amazon growth is sure to follow. But not all retailers are falling prey to Amazon’s business model. In this MarketWatch article, Revenue Analytics’ Jared Wiesel said, “Most pockets of retail success today have some sort of protective moat around their business that helps them fend off Amazon.”

4. Recent headlines about Fox News’ Bill O’Reilly have undoubtedly increased awareness regarding sexual harassment in the workplace. With the heightened interest amongst employees regarding workplace rights, Fisher Phillips’ Michelli Rivera says, “Metro Atlanta employers should brace themselves for more sexual harassment-related inquiries.” In this op-ed for the Atlanta Journal Constitution, Rivera offers proactive steps that can better protect Atlanta businesses – and hopefully keep them out of the headlines.

5. On the heels of back-to-back grand openings of two major mixed-use developments, the Bayer Properties team arrived at ICSC’s RECon conference in Las Vegas with a fresh viewpoint on how retail is changing and what today’s consumers are seeking. In this Shopping Centers Today article, CEO and president Jeffrey Bayer said, “We are excited to be here this year surrounded by retail experts to learn from each other and discuss the future of the ever-evolving industry.”


Media Moves: May 2017


We love getting – and sharing ­ the latest newsroom scoop. In Media Moves, we highlight changes in journalism and the media both locally and nationally

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11Alive hired a new morning host. Cheryl Preheim, a former broadcast host at the NBC affiliate in Denver, Colorado, said she plans to embrace Atlanta and tell stories that connect with people.

Read more about her story here:

New 11Alive morning host embraces Atlanta

As video continues to evolve media companies hurry to adapt. See how companies like Time Inc. and Condé Nast are rethinking their format and distribution strategies to include video.

Read more about this story:

As video evolves media companies try to adapt

The New York Times just named former Buisnessweek editor in chief, Ellen Pollack, to top editor of its business section.

Read more about this story:

Ellen Pollack named editor of The New York Times business section


Screen Shot 2017-04-26 at 11.58.01 AMAfter 15 years publishing print editions, Mental Floss magazine decided to go completely digital in 2017. Despite what you may think, the brand argues that shedding its print product opened many new doors.

Read more about this story:

Life after print for Mental Floss

After 40 years of making readers laugh, The New Yorker’s beloved cartoon artist, Bob Mankoff, retired at the end of last month.

Read more about his story:

Bob Mankoff will step down as The New Yorker magazine’s cartoon editor

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What Newspaper Layoffs Mean for PR


by Stephen Ursery

A couple of days ago, The New York Times announced it was cutting about 100 jobs in its newsroom. Since we’re a company founded by and heavily staffed by former ink-stained wretches, we were saddened by the news. Unfortunately, it’s been a tough few weeks for those who, like us, love the newspaper industry.

In early September, USA Today said it planned to eliminate up to 70 employees, with approximately half the cuts coming from the newsroom. Just last week, Freedom Communications decided to cease production of its five-month-old Los Angeles Register daily newspaper and also announced job reductions at its Orange County Register.

As industry observers know, the recent layoffs are part of a long-term pattern, as newspapers battle declining advertising dollars and dwindling circulation numbers. Still, one shouldn’t declare newspapers dead just yet, argues Rem Rieder, media columnist for USA Today in a recent column.

“It’s important to keep in mind that many newspapers remain profitable — the Times said it needed to make the latest cuts to protect that profitability — and the industry, despite its highly publicized woes, remains a $35 billion business,” Rieder writes. “That’s not nothing.”

“If they are to make it in the long run, newspapers will have to heighten their digital footprints and find new ways to attract digital audiences,” which will require plenty of “bold experimenting,” Rieder concludes.

What does all this mean for PR firms and their clients?

First off, don’t write off newspapers. Yes, their readership may have declined, but they remain powerful voices within their markets. Furthermore, with reporters and editors being stretched like never before, this creates more opportunities to provide them with story ideas and also means PR reps and clients should be prepared to help these reporters and editors as much as they can. (The same holds true for magazine staffers, of course.)

Secondly, PR programs should engage in some “bold experimentation” as well and not rely as heavily on print media as they may have in the past. To tell clients’ stories and position them as thought leaders, make use of a range of methods, from white papers and videos to online technologies such as SlideShare. At The Wilbert Group, we’ve had remarkable success with SlideShare, creating three presentations for North American Properties (which can be viewed here, here and here), and we’re now working on several others as well.

In short, the rumors of newspapers’ death may have been exaggerated, but the need for multi-pronged PR programs is very real.

Media Moves: The Scoop in Journalism


by Savannah Duncan

As former journalists, we still love to get —and share— the latest newsroom scoop. In Media Moves, we highlight the latest happenings in journalism and media.

John Bachman, formerly of WSB-TV, is making his way to Jacksonville, Florida.

#1 Bachman Leaves Atlanta. Former WSB-TV reporter John Bachman recently had his last night on the air in Atlanta. Bachman is now a lead anchor in Jacksonville, Florida, for CBS/Fox Action News operations WTEV and WAWS. He was a friend of The Wilbert Group and he is already greatly missed. In this case, Atlanta’s loss is Jacksonville’s gain.

#2 Story Time. The Washington Post has launched Storyline, a new online section coving policy topics through articles, videos and charts. “We are going to tell stories with people, with characters, with human drama, in a way that other policy sites don’t do very often,” said Jim Tankersley, Storyline editor.

#3 Tampa Bay to WSJ. Becky Bowers is joining The Wall Street Journal’s Real Time Economics Blog, which focuses on economic insight and analysis, as editor on Sept. 2. She was previously Digital Operations Manager for the Tampa Bay Times’ PolitiFact.

#4 A Casual Observer. Observer Capital has acquired B-to-B publisher SourceMedia for an undisclosed sum. The company is home to publications serving the financial and healthcare markets, including American Banker, The Bond Buyer and Accounting Today.

#5 New York State of Mind. Lauren Kern, former New York Times Magazine deputy editor, has re-joined New York magazine as executive editor. Kern left New York magazine in 2010 to join the New York Times Magazine.

Media Moves: The Scoop in Journalism


by Savannah Duncan

As former journalists, we still love to get —and share— the latest newsroom scoop. In Media Moves, we highlight the latest happenings in journalism and media.

Kim Severson of The New York Times.

#1 New York, New York: The New York Times has hired Richard Fausset as its new Atlanta bureau chief. Kim Severson, previous Atlanta bureau chief, will become a correspondent covering food.

#2 For Sale: William Curtis has put up Robb Report, an ultra-luxury magazine covering fashion, real estate, automobiles, travel and more, for sale. Berkery Noyes has reportedly been hired to handle the sale. Curtis has owned the publication since 2002.

#3 What Does the Fox Say?: Newsmax Media is launching a conservative news channel targeting baby boomers this month on DirecTV. The channel will compete with Fox News, and will provide a full range of programming and lifestyle content including health, finance and well-being.

#4 Show Me The Money: NBC has expanded Matt Lauer’s contract on the “Today” show for several more years. Though never officially announced, his salary is reportedly between $20 million and $25 million.

#5 It’s About Time: Time Inc. has completed its spinoff, carrying $1.3 billion in debt. The company, which includes Time, People and Sports Illustrated in addition to other titles, started trading publicly on Monday as TIME.

Five Ways to Have the Career You Really Want


by Nancy E. Johnson  

As a little girl with a huge Afro, spectacles and a Nancy Drew book in hand at all times, I pondered the question most kids do: What do I want to be when I grow up? My answers changed every year from detective to heart surgeon to kindergarten teacher. The funny thing is that many of my friends and colleagues in their 30s, 40s and 50s are still trying to figure out what they want to be when they grow up.

My own career journey took me from debris fields in 100 mph winds covering hurricanes as a television news reporter to the boardrooms of Shanghai as a PR pro communicating a company’s Asia-Pacific plan. I’ve changed careers a few times. That’s why my alma mater, The University of North Carolina at Chapel Hill, asked me to speak to the 2013 Executive MBA graduates about the best strategies for successfully navigating your career.

#1 Be strategic about your career. Think ahead about where you want to be in three to five years or even ten years. While you’re on your current job, take on stretch assignments that will give you the skills you need for your next move. Volunteer on committees and teams in other departments where you can learn new parts of the business that align with your career aspirations. Also, before you quit your current gig, make sure you’ve left your mark and made the organization better than it was when you got there.

#2 Reach 500+ on LinkedIn. I remember when I hit the 400 mark for connections. My competitive juices started bubbling.  I schmoozed at a few more networking events and soon surpassed the 500+ number.  Yes, the more people you’re connected to on LinkedIn means more companies you have access to as well as more second and third degree connections. That’s important. However, the new number to focus on is 20. I learned this from Vince Morgus, CFO at LuLu Holdings and a fellow alum on the panel with me. He made a great point that you need 20 people in your network that you can comfortably call at any time to ask for career leads, advice or recommendations. This is your inner circle – your personal board of directors and these are relationships you must develop and nurture regularly. These are not people you call when you want a job and they have to ask, “Nancy who?”

#3 Reinvent yourself. Most people don’t stay on the same job at the same company doing the same thing for 30 years anymore. As your career goals change, be nimble. When I studied journalism at Northwestern University, I just knew I’d be sitting in Dan Rather’s chair one day anchoring network news. But as my career evolved, I realized that it was the storytelling I loved, so I aspired to be the next Charles Kuralt. After winning awards for stories about ordinary people doing extraordinary things, I knew I wanted to tell features full-time. But the news business was changing and every reporter needed to be general assignment. So, I left news behind and pursued public relations and corporate communications. First, I did PR on the client side and now I’m exploring the agency world. Never be afraid to take risks and move your career in new directions.

#4 Tell your story. Each of us has a story to tell.  Be sure yours is simple, creative and compelling. If you’re in line at the grocery store, on an elevator or sitting across the desk from a hiring manager, you should be prepared to talk about who you are and the value you bring. Practice it. The more you tell that story, the more natural it will feel. Also, a hiring manager won’t necessarily understand why a financial analyst can kick butt managing a branding campaign. That’s a big career switch. Doesn’t mean it can’t be done. But it’s up to you to connect the dots and weave a narrative that makes the case for why this career transition will be a smooth one. You also have to believe in the power of your story. This is the consistent story you tell in interviews, on LinkedIn, on Facebook, at cocktail parties, everywhere. Own it. Tell it. Tell it again.

#5 Follow your passion. Only you know what kind of work energizes you and makes you come alive. That’s your career sweet spot.  If you can find a way to make a living doing what you’re passionate about, you’ll love Mondays as much as Fridays.  Storytelling is my passion. I told stories as a reporter and I still tell stories in public relations. And when I’m not working, I’m telling stories as a budding novelist.  Often, we get caught up in the prestige of our job titles on LinkedIn or on our business cards. The one thing that’s more important than what others think of what you do is what you think of what you do. Listen to your inner voice. That may sound like soft advice in the world of spreadsheets and data.  But when you spend 40 to 60 hours every week working, you want to do work that brings you more than a paycheck. Your work should ignite a fire inside you – a passion that will sustain you through the life of your career.

Five Ways To Get Involved With NAREE If You’re Not Attending


by Jamie Lewis

Next week kicks of the 47th Annual Real Estate Journalism Conference, hosted
by the National Association of Real Estate Editors (NAREE). NAREE’s conference, titled “Designs on the New Urban Grid,” will bring some of the top journalists from around the country to Atlanta June 5 -8 to focus on housing, commercial real estate, and urban planning. If you’re unable to attend this year’s conference, have no fear! We’re taking to social media to document this year’s conference and make sure everyone can follow along with the panel discussions and Q&A sessions. Here are five ways you can get involved even if you’re not attending — or make sure you don’t miss a single thing even if you are there.

#1 Follow the official NAREE Twitter account: naree10. This is where we’ll be tweeting out information from the panels, answering questions, and sparking conversation about new and emerging trends in the real estate journalism industry. Keep an eye out on Twitter for instagram and vine videos too!

#2 Check the hashtag #NAREE13. We’re encouraging everyone who attends this year’s NAREE conference to tweet about panels and Q&A sessions and engage with other conference attendees by using the official hashtag, #NAREE13. Tracking and using the hashtag is a great way to follow along and engage with conference attendees and speakers.

#3 “Like” The Wilbert Group’s facebook page! Throughout the week, we’ll be sharing recap blogs and vlogs (video blogs) from NAREE.

#4 Get visual! Maybe Twitter isn’t your thing and you prefer a visual format. The Wilbert Group will be snapping lots of pictures — a great way to see your friends and colleagues in action — during the conference and posting them over on our Instagram account. The username is TheWilbertGroup. You can also track the #NAREE13 hashtag on Instagram, too!

#5 Don’t forget the videos. We’ll be recapping the conference in video format over on Youtube. Keep your eyes peeled for daily and weekly recap videos, and Vine videos. You never know what the camera will capture!

We’re looking forward to this year’s NAREE conference and hearing all about trends in real estate. We hope you’ll be tweeting and following along with us!