1. 11 Alive recently reported on new technology that makes visits with Santa more personal than ever at Avalon in Alpharetta. Santa’s cottage is equipped with radio-frequency identification (RFID) that lets parents convey personal information about their children without whispering in Santa’s ear. Parents fill out a questionnaire about their children when they register online or in person at the concierge desk. “Special requests from Santa are also encouraged, such as clean your room, stop fighting with your sister or do your homework,” said Carla Toro, director of marketing at Avalon. Avalon created a video to explain the process for parents. Check it out here.
2. This year, Cyber Monday, the biggest online shopping day of the year, was expected to pull in a record $3 billion in sales, experts said. Traffic was expected to be up about 14 percent Monday over last year. The Atlanta Journal Constitution’s Leon Stafford interviewed local Atlanta businesses about what successes and shortcomings they saw this year, with Wilbert client Revenue Analytics’ Dax Cross providing insight into the continuing evolution of online shopping. Cross said, “Big box retailers are generally seeing 10-15 percent annual growth in online sales over last year. This growth represents a greater and greater proportion of their total growth… but their growth rates still trail Amazon’s.”
3. Our client Aaron’s remodeled the Boys & Girls Keystone teen center last month in Jacksonville, FL, its ninth Boys & Girls Club remodel this year. The club’s makeover was covered by Florida-Times Union reporter Amanda Williamson, who interviewed Deborah Green-Ward, unit director for the Beaches Clubhouse. Green-Ward said, “Here, [the teens] have a voice. We provide them with a space — and more importantly, a vehicle to express. … We know the teens will use this renovated space to invite other teens in the area to join our club so they can in turn learn and develop their leadership skills.”
4. This week, Howard Mavity, partner at leading labor and employment law firm Fisher & Phillips, penned an op-ed in the Atlanta Journal Constitution in response to the recent mass shooting in San Bernardino. Mavity has some advice for employers in Atlanta on the best ways to increase their preparedness for such an unfortunate and increasingly common scenario. His tips include maintaining an Emergency Action Plan as required under OSHA regulations and ensuring all entrances and exits are professionally assessed.
5. According to the Atlanta Journal Constitution’s J. Scott Trubey, “Midtown Atlanta’s Colony Square was decades ahead of its time. Now, the venerable mix of office towers and shopping mall is about to play catch-up with the modern era.” Developer and Wilbert client North American Properties and equity partner Lionstone Investments closed on their purchase of the towers at 14th and Peachtree streets last week. Unlike much of Atlanta’s recent development history, instead of tearing down the towers and starting over, the developers plan to spruce up and reinvent this pioneer of mixed-use urbanism. You can read more about the purchase in Trubey’s article, along with several quotes from Mark Toro.