The Wilbert Group Blog

Posts tagged covering atlanta

Covering Atlanta: After The Fact

Share

by Suong Nguyen

At our Covering Atlanta breakfast yesterday, we asked the city’s top journalists to weigh in on everything Atlanta (and even Woodstock). Big thanks to our host, the Mandarin Oriental, Atlanta, and Melissa Long from 11 Alive, The New York Times’ Richard Fausset, Atlanta Journal-Constitution’s Bert Roughton, Anita Sharpe from Bloomberg, and Steve Fennessy from Atlanta Magazine for making this event a success. Check out #CoveringAtlanta on social media and our SlideShare below to see what our panelists had to say about the November elections, Atlanta’s commercial real estate scene, media’s changing landscape and more.

Highlights From “Covering Atlanta” Panel With Top Journalists

Share

by Savannah Duncan

With the proposed Falcons stadium dominating The Atlanta Journal-Constitution front page today, we were not surprised when it became a hot topic at our “Covering Atlanta” panel discussion this morning. The panel, featuring six top journalists, also weighed in on economic development stories, TSPLOST, how social media is changing journalism and much more.

More than 75 of our clients, partners and friends enjoyed the discussion, as well as breakfast, at Another Broken Egg. The reason for the event? We wanted a special way to mark our official name change from Wilbert News Strategies to the The Wilbert Group.

We’d like to thank our panelists for indeed making the morning special. The panelists were Cam McWhirter, reporter at The Wall Street Journal; Henry Unger, Sunday business editor at The Atlanta Journal-Constitution; John Bachman, anchor and reporter at WSB-TV; Steve Fennessy, editor at Atlanta magazine; Jay Scott, senior regional editor for the Southeast at Patch.com; and Steve Matthews, economy reporter for Bloomberg.

Covering Atlanta PanelBelow are five highlights from the discussion:

#1 Local Stories The Wall Street Journal’s Cam McWhirter said he is looking for local stories with national significance. The paper covered TSPLOST because it was a unique way of trying to solve a problem. Our own Tony Wilbert moderated and asked Cam if the proposed Falcons stadium will rise to that same level of relevance. “The short answer is no,” he said. At this point, Cam said, it is just a similar story to those that have played out in other cities. If something unique happens, such as with financing, he would reconsider. “We are watching it,” he said.

#2 The New Atlanta Stadium Speaking of the stadium, other journalists weighed in with how their organizations will cover the story. Both John Bachman from WSB-TV and Henry Unger from the AJC said they will cover it from every angle, including watching it closely in the Georgia Legislature this session. Steve Fennessy from Atlanta magazine admitted the breaking stadium story poses “a problem” because he has to assign stories now that won’t be published for some time. He said the magazine will find its own take.

#3 Making Local Stories National Tony also asked Steve Matthews whether the stadium story is relevant for the Bloomberg audience — and Steve’s answer got one of the biggest laughs of the morning. While he acknowledged that Bloomberg did indeed write a news story Monday on the stadium, he also referenced Bloomberg’s rep as being New York-centric. He joked his editors may have liked the story better if the headline had read, “Giants’ next opponent wants a new stadium.”

#4 Social Media Social media is both a “blessing and a curse” for the media, said John Bachman. It encourages interaction by readers and viewers but the trick is to drive people to the actual broadcast news shows, which is where his company makes money.

#5 Hyper Local As for Patch, the network of hyper-local sites owned by AOL and affiliated with Huffington Post, Jay Scott said a full redesign is on the way. The goal is to bring the voices in the community together and be more user-driven.

If you were there, we’d love to hear what else you found interesting!