The Wilbert Group Blog

Posts tagged Ben Carter

Making News: Our Clients in the Headlines 2/16/16

  1. We hope everyone had a lovely Valentine’s Day, just hopefully not too lovely in the workplace! Michelli Rivera, an attorney at Wilbert client Fisher & Phillips penned an op-ed for the Augusta Chronicle on the dangers of professing love in the workplace. Rivera wrote that there are numerous examples in case law of “situations in which cards and gifts from supervisors to subordinates such as flowers, cookies, and chocolates or sexually-explicit comments are used as evidence of unwanted sexual advances.”


  1. At a recent forecasting breakfast in Buckhead hosted by real estate services firm and Wilbert client JLL, the theme was the longevity of walkable urban suburban environments. Ben Breslau, managing director for research with JLL, spoke at the event and explained how converting car-centric suburbs and cities to more walkable and dense communities rank among the greatest challenges and opportunities in real estate. Breslau also cited Midtown with its MARTA access and street grid as one of the best submarkets for corporate interest and growing rents. Downtown, a historically under-performing submarket, he said, is one of the neighborhoods with the greatest upside potential. You can read more about the event in this Atlanta Journal Constitution article.


  1. An article in this month’s Shopping Center Business magazine described the changing face of outlet centers. CEO of Wilbert client Ben Carter Enterprises, Quito Anderson, described the shift by saying, “most of the outlets used to be in rural areas where you would have to go on a journey to get your discounts.” Anderson says, now, “those days are gone.” Additionally, Anderson cites expanded food offerings as a vital piece of expansion at the Tanger Outlets Savannah in Pooler, Georgia. He said, “outlets have really taken on an image of lifestyle centers – they’re becoming a place where people come to do things other than shopping.”


  1. This month Wilbert client Aaron’s, Inc. renovated it’s ninth Boys & Girls Club teen center, the Independence Unit just outside of Kansas City. Local paper the Kansas City Star featured a video of local Aaron’s volunteers painting and remodeling the facility. With input from the teen members, Aaron’s associates and club officials painted, decorated and furnished the club. Later, local Aaron’s associates and club officials unveiled the new center to the teen members, which is now equipped with new technology, furniture and fresh coats of paint.


  1. Leading the latest effort in bringing Atlanta into the future, Mark Toro and Advance Atlanta have been organizing a movement to expand MARTA and bring some much needed relief to this congested city. Toro, CEO of Wilbert client North American Properties, spoke at a news conference this month regarding the benefits of their plan. You can see an excerpt of the Atlanta Journal Constitution article here.

Why PR Pros Should Establish Themselves as Resources to Reporters


PR pros should work to establish themselves as important resources and sources to key media members with whom they have or want a productive relationship. Doing so will benefit the journalist and your PR firm and its clients. More importantly, being helpful means the reporter or editor will be open to future pitches and might even start calling you for story ideas.

Bennet Rudder, Vice President at Ben Carter Enterprises

Bennet Rudder, Vice President at Ben Carter Enterprises

This scenario worked out well this month when Joel Groover, a writer for Shopping Centers Today, said he needed a retail developer to discuss cool and innovative ways to market their shopping and outlets centers. We let Groover know right away that Ben Carter Enterprises, an Atlanta-based commercial real estate firm and client, employed some cool techniques to market space and additional land at an adjacent to Tanger Outlets Savannah, which opened in April along I-95 near Savannah, Georgia. One of the cutting-edge tools Ben Carter and his team are utilizing is a drone that can fly high above the site and capture photos and angles and heights previously unattainable without hiring a helicopter or small plane.

The idea resonated with SCT’s Groover, who requested an interview with Ben Carter. During the interview, our client also discussed a unique way his company is marketing retail space at its Broughton Street Collection, a $75 million endeavor centered on the restoration of more than three dozen historic properties on Savannah’s historic Broughton Street (once the city’s premier retail corridor).

Savannah's Broughton Street and Ben Carter (right)

Savannah’s Broughton Street and Ben Carter (right)

We followed up with the writer to find out if he needed any images, because today no story can run or appear online without art – a photo, locator map, rendering or screen grab to illustrate the story. Groover asked whether we could get a photo of a BCE executive at the Tanger site with a drone. Though his deadline was tight, we jumped on the opportunity, and Ben Carter did, too. Right away, we got a photo of Bennett Rudder, a BCE vice president who leases space at Tanger and Broughton Street, holding the drone on property.

That photo is the lead art in the just-published Shopping Centers Today story, ATTENTION GRABBERS – Landlords Are Using Drones, Flash Mobs and Other Creative Tactics to Get Prospective Tenants’ Attention. Click here and turn to Page 44 to see the score.

Making News: Our Clients in the Headlines


Avalon by NAP

1. North American Properties has impressed millions with its successful transformation of Atlantic Station. Now, NAP is looking to transform the entire industry with its mixed-use project in Alpharetta called Avalon. Avalon opened Oct. 30, 2015, with 400,000 square feet of retail, 106,00 square feet of Class A office, 101 single-family homes and 250 luxury apartment homes. reports that during the grand opening 15 tenants broke company-wide opening day sales records. When building Avalon, NAP focused on creating an “experience” instead of just the buildings giving it more personality than your normal shopping mall.

2. The Atlanta Journal-Constitution reports that job growth, lack of space and stalled new development has caused rents for office space in Atlanta to spike. According to JLL, rent for Class A office space within metro Atlanta has grown at the fastest rate of any major metro in the country. CBRE said that the office vacancy rate in metro Atlanta hit an eight-year low in March. With the job market picking up, the expansion phase of the cycle has begun for more office space.


LottaFrutta Founder Myrna Perez

3. Avalon is getting a new healthy option with the addition of LottaFrutta. Owner Myrna Perez opened her first shop in the Old Fourth Ward in 2006, and opened her second location at Hartsfield-Jackson International Airport in 2013. Now Perez looks to continue her success with LottaFrutta opening in Alpharetta at Avalon on the Fourth of July. Atlanta Magazine said that the shop, that usually only serves breakfast and lunch, will add a dinner option at the new location, as well as catering and delivery.

4. interviewed developer Ben Carter on why his company, Ben Carter Enterprises, decided to invest nearly $400 million on two different projects in Savannah — Tanger Outlets Savannah and The Broughton Street Collection. Carter said that Savannah has seen dramatic growth in tourism, with more than 13 million tourists exploring the city in 2013. Phase 1 of Tanger Outlets Savannah opened in April, and the second phase, which will consist two fashion anchor stores totaling 35,000 square feet, as well as additional shops and two new restaurants, is in negotiation.

5. Ben Carter’s Tanger Outlets had a VIP Party and The Wilbert Group was in attendance for the festivities. Founder Tony Wilbert and Liana Moran attended the event. Photo was featured in Savannah Magazine.Liana Moran, Tony Wilbert-X2

Making News: Our Clients in the Headlines


The Wilbert Group’s clients have been making news, and we’ve been securing them headlines across the Southeast. Take a look:

1. Crescent Communities CEO Todd Mansfield offered his take on the recent uptick in U.S. housing starts to Bloomberg Business. “With the job situation improving slowly, unemployment going down, people seem to have more confidence in the economy,” Mansfield told Bloomberg. “That has gotten some people off the dime who want to upgrade their home or get out of the basement.”

2. The North Atlanta Business Post discusses Avalon’s ongoing popularity and the mixed-use community’s Phase II, which will add a 650-space parking deck, 256 residential units, an office tower, hotel, conference center and another 150,000 square feet of retail space.

Avalon Phase II

Rendering of Avalon’s Phase II

3. The Atlanta Journal-Constitution’s popular “5 Questions for the Boss” feature recently profiled Aaron’s new CEO John Robinson.

4. Multi Housing Advisors spoke with Bisnow about how investors are still looking to buy multifamily housing despite a sluggish first-quarter economy. MHA’s Jordan McCarley told Bisnow that the high demand is resulting in more creative deal structures.

5. covered the industrial panel at the recent RealShare Atlanta conference. Panelist and attorney Summey Orr of Hartman Simons told the audience that the “handful” of developers who stayed in the Atlanta industrial market during the downturn now find themselves with “a lot of opportunities.”

Broughton Street

Savannah’s Historic Broughton Street

6. Developer Ben Carter weighed in on Savannah’s economic recovery in this Atlanta Journal-Constitution article. Carter is planning a $100 million makeover of Savannah’s historic Broughton Street that will bring new retail, restaurants, apartments and office spaces. Earlier this spring, Carter also opened the first phase of a Tanger outlet mall near the city’s airport.

Making News: Our Clients in the Headlines


The Wilbert Group’s clients have been making news, and we’ve been securing them headlines across the Southeast. Take a look:

1. 11Alive news covered CBRE Global Investors new “ecolobby” in Three Ravinia. The lobby includes a four-story living wall with more than 15,000 plants.


Cooper Carry’s design for new HQ

2. Intergraph, the leading global provider of engineering and geospatial software, reached out to Cooper Carry to design it’s new 232,000 square foot HQ. WorkDesign Magazine focused on the unusual concept of eliminating all enclosed offices.

3. Charlotte welcomes Cortland Partners as a new force in apartment management and remodeling. The Charlotte Observer reports that Cortland has acquired nine apartment complexes totaling more than 3,200 units.



HGTV Property Brothers cut rope at Tanger Outlet opening

4. Ben Carter Enterprises opened its new Tanger Outlets in Savannah with the help of HGTV’s Property Brothers Jonathon and Drew Scott. Carter told The Atlanta Journal-Constitution that he will eventually add a second phase that includes a hotel, restaurants, and a community center.

5. spoke with Co-Founder of Multi Housing Advisors Josh Goldfarb on concerns about overbuilding in Atlanta.

Honorable Mention: The Charlotte Observer did a great story on The Wilbert Group’s new report Southern Skylines. We are thrilled with the story and with our growing client roster in Charlotte.

Making News: Our Clients in the Headlines


by Alyssa Wenger

The Wilbert Group’s clients have been making news over the past few weeks, and we’ve been busy getting them headlines across the Southeast. Take a look:

1. Mall developer Ben Carter’s newest project, Tanger Outlets Savannah, opens today and Business in Savannah covered the story.

2. A Boys and Girls Club in Franklin Tennessee received a makeover, thanks to Aaron’s.

SAEN Photo

3. In a great article about Atlanta’s blossoming outdoor fitness trend, the Atlanta Journal-Constitution discussed Avalon’s new outdoor wellness classes and Atlantic Station’s outdoor yoga program.

4. Read more about Crescent Communities’ groundbreaking for a new industrial building in North Carolina from the Charlotte Business Journal.

5. Grand Cayman’s Camana Bay was mentioned in a Travel and Leisure article featuring a guide to Caribbean destinations.