The Wilbert Group Blog

Posts tagged atlanta magazine

Making News: Our Clients in the Headlines 9/19/16

  1. 21076931-mmmainDiners at the Pizitz Food Hall in downtown Birmingham’s soon-to-reopen historic Pizitz building will have their choice of everything from banh mi to biscuits, Latin street food to Israeli cuisine, developer and Wilbert client Bayer Properties announced. Jeffrey Bayer, president and CEO of Bayer Properties, said, “The wide variety of cuisine we secured for The Pizitz Food Hall is unlike anything else in Birmingham or even Alabama. We can’t wait for the city to experience these unique and exciting culinary delights.” An article further details the revitalized Food Hall, which includes 13 food stalls, two restaurants and a bar.
  1. A recent Think Advisor article profiled the state of the financial tech (fintech) industry and detailed what’s coming next. Wilbert client Marlin’s Russell Walraven, vice president of marketing for Marlin’s Funding Stream, which provides small businesses with loans, gave an extensive interview on the various players in the industry, saying, “Technology has created new opportunities to connect consumers with service providers, but those new providers sometimes encounter growing pains. Non-bank companies saw an opportunity after the financial downturn for small businesses looking for capital they weren’t getting from traditional banks”
  1. Do you pay for Amazon’s ‘Subscribe & Save’ program? You may want to rethink that or at least give your monthly bills a little more scrutiny. The New York Times’ Brian Chen detailed the drawbacks of the program in an article interviewing Wilbert client Revenue Analytics’ resident retail expert Jared Wiesel. Wiesel said of Amazon, “I think they’ve violated the psychological concept of a subscription with their customers in changing prices like this. When people think of a subscription, they think of locking in a set cadence of receiving a good.”
  1. cbs-n2n-2Last week, Avalon hosted a fall fashion event benefitting Bert’s Big Adventure. Noon to Night kicked off with a cocktail reception offering fare from Avalon’s famed eateries followed by a fashion show featuring Bert’s Big Adventure families and Atlanta celebrities modeling more than 100 looks carefully curated by Avalon’s retailers. CBS provided previews of the event, where all proceeds raised helped provide a magical, all expenses-paid, five-day journey to Walt Disney World for children with chronic and terminal illnesses and their families through Bert’s Big Adventure.
  1. Set high atop Buckhead’s five-star Mandarin Oriental hotel is the largest high-rise condominium home in Atlanta, a two-story unfinished unit that’s part of the final phase of Wilbert client The Residences at Mandarin Oriental. The penthouse, which is on the market, can be custom designed or the buyer can use the floorplan from architect Robert Tretsch, director of Harrison Design’s Modern Studio, who was enlisted to create a design for the 10,000-square-foot space. To read more about your potential future home, check out this Atlanta Magazine piece.


Highlights From “Covering Atlanta” Panel With Top Journalists


by Savannah Duncan

With the proposed Falcons stadium dominating The Atlanta Journal-Constitution front page today, we were not surprised when it became a hot topic at our “Covering Atlanta” panel discussion this morning. The panel, featuring six top journalists, also weighed in on economic development stories, TSPLOST, how social media is changing journalism and much more.

More than 75 of our clients, partners and friends enjoyed the discussion, as well as breakfast, at Another Broken Egg. The reason for the event? We wanted a special way to mark our official name change from Wilbert News Strategies to the The Wilbert Group.

We’d like to thank our panelists for indeed making the morning special. The panelists were Cam McWhirter, reporter at The Wall Street Journal; Henry Unger, Sunday business editor at The Atlanta Journal-Constitution; John Bachman, anchor and reporter at WSB-TV; Steve Fennessy, editor at Atlanta magazine; Jay Scott, senior regional editor for the Southeast at; and Steve Matthews, economy reporter for Bloomberg.

Covering Atlanta PanelBelow are five highlights from the discussion:

#1 Local Stories The Wall Street Journal’s Cam McWhirter said he is looking for local stories with national significance. The paper covered TSPLOST because it was a unique way of trying to solve a problem. Our own Tony Wilbert moderated and asked Cam if the proposed Falcons stadium will rise to that same level of relevance. “The short answer is no,” he said. At this point, Cam said, it is just a similar story to those that have played out in other cities. If something unique happens, such as with financing, he would reconsider. “We are watching it,” he said.

#2 The New Atlanta Stadium Speaking of the stadium, other journalists weighed in with how their organizations will cover the story. Both John Bachman from WSB-TV and Henry Unger from the AJC said they will cover it from every angle, including watching it closely in the Georgia Legislature this session. Steve Fennessy from Atlanta magazine admitted the breaking stadium story poses “a problem” because he has to assign stories now that won’t be published for some time. He said the magazine will find its own take.

#3 Making Local Stories National Tony also asked Steve Matthews whether the stadium story is relevant for the Bloomberg audience — and Steve’s answer got one of the biggest laughs of the morning. While he acknowledged that Bloomberg did indeed write a news story Monday on the stadium, he also referenced Bloomberg’s rep as being New York-centric. He joked his editors may have liked the story better if the headline had read, “Giants’ next opponent wants a new stadium.”

#4 Social Media Social media is both a “blessing and a curse” for the media, said John Bachman. It encourages interaction by readers and viewers but the trick is to drive people to the actual broadcast news shows, which is where his company makes money.

#5 Hyper Local As for Patch, the network of hyper-local sites owned by AOL and affiliated with Huffington Post, Jay Scott said a full redesign is on the way. The goal is to bring the voices in the community together and be more user-driven.

If you were there, we’d love to hear what else you found interesting!