The Wilbert Group Blog

Rise Up for Smart PR


The first thing I do in the morning after pouring myself a cup of hot coffee is turn on the news. I watch the news every morning because being in PR means it is crucial to know what’s happening in the world, the country and locally.

And just in case you were sleeping under a rock, what’s happening in Atlanta is that the Falcons are playing in the Super Bowl. Smart PR professionals identify ways to take advantage of a trending news topic to generate excitement for clients. We are supporting


Natalie Fultz with Fox 5 interviews Mike Gomes, senior vice president of the Atlanta Falcons, at Atlantic Station’s  Rise Up Rally.

our clients as they “rise up” with Falcons-themed social media campaigns, events and PR programs.


  • Our client Atlantic Station is this year’s host of the Official Atlanta Falcons Rise Up Rally. The first event, before the NFC Championship game against the Green Bay Packers, was a huge success between media turnout and the incredible number of dirty bird fans who attended. With the Super Bowl nearly upon us, Atlantic Station is hosting another Rise Up Rally on Jan. 29 and we can’t wait to help host journalists and fans on the big day.


  • We also launched a successful social media campaign for client Peachtree Center, Rise Up Fridays, where fans can either post a selfie in their game attire on Instagram or go to Guest Services at Peachtree Center and be entered to win a Matt Ryan Jersey. So go show your Falcons pride!


  • Fisher Phillips partner Terri Stewart appeared on 11Alive this morning to discuss some of the workplace do’s and don’ts for employers and Atlanta Falcons fans leading up to Super Bowl LI. Watch her discuss calling in sick, office gambling and dress code policy for fans wearing Falcons apparel.


Of course, we have some of our own Dirty Birds right here in the office! The Wilbert Group is hosting Falcons Spirit Day next Friday; we’ll be decked out in black and red and may even have some hot wings. Follow us on our Instagram to see our pics.

Go Falcons!