The Wilbert Group Blog

Making News: Our Clients in the Headlines 3/15/16

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  1. Using predictive analytics, businesses are able to approach opportunities, risks, business partners, and customers differently because they have foresight they lacked previously. However, there are still challenges. While companies want to increase revenue, customers are constantly demanding more value for their money. Jon Higbie, chief science officer at pricing and revenue management firm and Wilbert client Revenue Analytics says, “Customer response to price, merchandising, and promotions are levers you have to pull to make the right recommendation. You have a forecast, you apply a market response model to it, and you have a holistic price-sensitive demand forecast that includes competition.” Using predictive analytics, Revenue Analytics was able to help a global hospitality group increase top-line revenue by 2.7% over a 13-week period throughout the Americas. You can read the full article on Information Week.

 

  1. Got plans for St. Patrick’s Day this year? If not, come join us at Wilbert client Avalon’s second annual Luck of Avalon event happening this Thursday (March 17). Get in the spirit with Irish music, dancing and all things green, including beer and candy. Read all about the family friendly event in this Neighborhood Newspaper article, which will feature music from live bagpipers with North Atlanta Pipes & Drums, face painting for children, a photo booth and more. Festivities will take place at 2200 Avalon Blvd. in Alpharetta from 4 to 10 p.m. “It’s just a fun celebration for everyone to wear their green, bring their families and friends out and have a good time in the plaza,” said Carla Toro, director of marketing for developer North American Properties.

 

  1. Before you start or join an NCAA tournament bracket at work, you should consider the risks. Employers have to be careful, too, according to Atlanta attorney Corey Goerdt, an associate with Wilbert client Fisher & Phillips, a national labor and employment law firm. “Many employers either allow or encourage some type of office pools around big sporting events and have little or no trouble,” Goerdt told 11Alive’s Jennifer Leslie. “However, employers should be aware of the risks, even if they are not particularly likely to impact most workplaces. Gambling is illegal, and many employers have explicit policies banning gambling. However, Goerdt said there can be a big upside to office pools. “Pools can promote teamwork and interaction among employees who otherwise might not have that opportunity,” he said.

 

  1. The American food hall boom is showing no signs of slowing anytime soon. Well-established in trend-setting cities like New York and LA, these multifaceted culinary marketplaces are spreading like wildfire to major metropolitan areas across the country. Wilbert client Bayer Properties plans on opening the Pizitz Food Hall this fall and was featured in Eater’s nine new food halls to get excited about in 2016. Plans are for two full-service restaurants, an outdoor seating and entertainment area, and an interior bar, along with several food stalls. Confirmed tenants so far include local roaster Domestique Coffee; paleta and ice cream vendor Lichita’s; an Asian dumpling concept; an independent cheese shop that will also serve sandwiches; a Korean restaurant specializing in bibimbap; and a traditional Ethiopian restaurant with communal dining. Yum!

 

  1. Curious about those giant, colorful “MIDTOWN” letters in the heart of, well, Midtown? Here’s your answer. According to the re-imaginers/developers of Colony Square, Wilbert Client North American Properties, the 8-foot-tall, 40-foot-wide word on the corner of Peachtree and 15th streets “anchors” the mixed-use development and alerts visitors to exactly where they are. “The vibrant, interactive MIDTOWN installment creates an iconic anchor for our city within a city for the local community and visitors to enjoy,” North American Properties Vice President of Marketing Liz Gillespie said in a release. “These letters establish a sense of place and further enhance the Midtown brand as the cultural, connected, innovative core of Atlanta.” North American Properties – the developer behind Atlantic Station’s turnaround and Alpharetta’s Avalon – announced plans last year to revolutionize Midtown’s iconic but tired Colony Square, the first large-scale mixed-use development in the Southeast. Most notably, plans call for taking the roof off the retail core of Colony Square to better connect it with the street and lend the sense of a walkable, open-air urban experience.