As we all know, video has become increasingly popular across all social media platforms and is proven to be the most engaging form of media to share online. At The Wilbert Group, we take advantage of these trends and have learned the ins and outs for sharing video content on behalf of our clients. Facebook Live is one of the best ways to connect with your audience online, allowing followers to engage with a brand in the moment. Check out our dos and don’ts for success:
- Have a goal in mind for the video. You need to have a reason for sharing a Live moment with your audience, so make a plan beforehand.
- Choose a main subject or host who is comfortable speaking on-camera and handling the unexpected.
- Get close to your subject for the best visuals and audio. No one wants to watch a video from across a room or one with audio that cannot be understood.
- Use a tripod to ensure a steady shot, allowing you to get the best angles.
- Allow questions from your Live audience and answer them on-camera to create a conversation.
- Keep it short and sweet. The maximum length of a Live video should be 15 minutes to ensure your audience understands what is happening, no matter when they join the Live viewing.
- Share when you’ll go Live with your audience beforehand, allowing them to plan to tune in when the time comes. This does mean you must follow through with going Live, so ensure everything is prepared with no need to cancel.
- Prepare to use data in the event wifi is weak or drops unexpectedly.
- Go live for the sake of going live. A live video with no plan and no purpose will not be of interest to viewers.
- Stand at a bad angle for your subject. Move around if needed to keep your subject in-frame and in focus.
- Record audio near any background noise or far from the audio source.
- Use wifi if the signal is weak or could be dropped. Your Live video will stream in jumpy, low quality which will make viewers exit from viewing.
Check out an example from Wilbert client Atlantic Midtown, who recently hosted a grand opening event where we broadcasted Live from the celebrations: