Wilbert clients have great stories to tell, and the reason is they are doing exciting things.
Bayer Properties is opening new food halls this year in Birmingham, Alabama and Lexington, Kentucky, bringing exciting new dining and retail experiences to those cities. The Atlanta Braves will open the 2017 season in a month at their new stadium, SunTrust Park, and New South Construction is part of the joint venture behind construction and Pollack Shores figures prominently in the development of The Battery, the mixed-use component of that project. And, there are dozens of impressive things our clients are up to that there’s not time or space to list here, because today we’re talking about telling stories.
Brand storytelling master Robert McKee says businesses are learning to raise their profiles, enhance their reputations and market themselves by increasingly shifting from traditional tactics to communicating with audiences with compelling stories.
“In other words, what marketers have discovered is that the mind is a story-making and taking-in machine. The natural way in which people think is to storify their experiences,” McKee said in an interview with Skyword.
McKee says traditional advertising – particularly broadcast commercials – interrupts what people are doing, so that a company can brag at them and make them promises they don’t believe. Compelling stories that show how businesses deliver on their mission are far more effective.
At The Wilbert Group, we love to help clients deliver their stories to the people they want and need to reach. We do this through media relations, working to get their projects, products, expertise and success stories out to the audiences they need to reach from the media outlets they trust.
We also help clients by working with them to develop and then place thought leadership articles. They are experts and their thoughts and experiences are helpful to others who are in the same business, or need the guidance or help of someone with their expertise.
While we’re helping clients share their stories and expertise in traditional, print, broadcast and digital channels, we’re also helping them build effective social media communications. We’re also helping them bring high-quality video into their communication toolboxes.
It’s an exciting time to be a communicator, and we have some of the best client stories to tell. That means we get to come to work and have fun every day, while making our clients’ lives a little easier.