The Wilbert Group Blog

Posts in category Media Moves

Making News: Our Clients in the Headlines

Share
  1. Are you in the know about the TAMI (technology, advertising, media and information technology) sector? Brannan Moss, senior managing director, and Juliet Potter, vice president and director of research at Jones Lang LaSalle (JLL) showed their expertise in this week’s Atlanta Business Chronicle. Detailing the growing demand for non-traditional, “creative” office workspaces in the Atlanta area, Moss said, “To be successful, these facilities need to be located in areas with amenities including good transportation infrastructure and vibrant retail opportunities.” Potter went on, “Demand for creative office space is following the fundamental shift in the ways companies desire to acquire and retain the best talent.”

 

Mike Ferrer, broker in charge of Lincoln Harris’ Charleston office

Mike Ferrer, broker in charge of Lincoln Harris’ Charleston office

  1. Mike Ferrer, broker in charge of Lincoln Harris’ Charleston office, recently sat down with Globe St. to discuss the booming commercial real estate industry in Charleston. Ferrer says that the statistics back up his claims, with the office market vacancy falling from 11 percent in the first quarter of 2014 to 7.8 percent in the second quarter of 2015. Increasing demand has also pushed up gross asking rents to $19.49 per square foot in the first quarter this year. In tandem, the population of Charleston has seen a recent boom, with a 50 percent increase in the last decade. Clearly Ferrer is being quite modest when he says, “…the market is producing a favorable environment for commercial real estate growth.”

 

  1. Fisher & Phillips’ managing partner Bert Brannen recently had an op-ed published in the Daily Report concerning the this week’s latest “Defaltegate” scandal. The latest development: a judge overturned Patriots quarterback Tom Brady’s four game suspension by the NFL, and Brannen realized this was a potential lesson for employers in Georgia. In fact, he has four different lessons including ensuring that employees fully understand company rules and that the punishment fits the crime.

 

  1. Globe St. published an article this week investigating just why the Atlanta Beltline is so popular. Tim Schrager, board chairman of the Atlanta Apartment Association, gave his opinion, “People want to be able to travel between hot neighborhoods like Midtown and Inman Park without fighting Atlanta traffic, and the BeltLine makes that possible,” Schrager says. “That’s an attractive benefit to young professionals, families and retirees alike.” The Beltline is among the most wide-ranging urban redevelopment programs currently underway in the United States. It is a sustainable redevelopment project that will provide a network of public parks, multi-use trails and transit along a historic 22-mile railroad corridor circling downtown and connecting many neighborhoods directly to each other.

 

Mark Toro, managing partner and chairman of North American Properties

Mark Toro, managing partner and chairman of North American Properties

  1. Mark Toro, managing partner and chairman of North American Properties, was recently interviewed by none other than the New York Times. Toro details his company’s culture of “Who will do what by when?” which means that, “If somebody says during a meeting, ‘We’ve got to get this lease signed,’ everybody knows what the follow-up question is going to be.” Toro then went on to give some advice on how to handle the people you work with, “There are only two types of people in the world: people who do what they say they’re going to do when they say they’re going to do it, and people who don’t do what they say they’re going to do when they say they’re going to do it.”

News You Can Use

Share

In an inspired PR play this week, our real estate team seized an opportunity to insert one of our clients into an Atlanta Journal-Constitution story about Donald Trump’s return to ATL and what could come of his former prime piece of Midtown real estate. It was a move that we PR pros can execute with our eyes closed, but some newbies may need a quick lesson on what newsjacking is and why it’s ever-so-important in today’s media landscape.

 

Donald Trump (left) with daughter Ivanka and partners Gil Dezer (second from right) and Mark Randall stand next to a scale model of the proposed $300 million Trump Towers project in Midtown Atlanta in April 2007.

Donald Trump (left) with daughter Ivanka and partners Gil Dezer (second from right) and Mark Randall stand next to a scale model of the proposed $300 million Trump Towers project in Midtown Atlanta in April 2007.

Newsjacking is essentially piggybacking on a news item and inserting your client’s expert opinion on the subject. It’s about taking advantage of a fleeting opportunity that may not seem glaringly obvious for a client (in this case we had a real estate attorney comment on Trump’s failed tower, so fairly obvious connection), establish a connection and move quickly. If the general story is out (again, in this case, Trump coming to Atlanta is a big news story that all news outlets are covering), reporters will want to get their slant out as fast as possible.

 

Here are a few additional tips:

 

1) A critical element of successful newsjacking is having existing relationships with reporters. Because the pace moves quickly, reporters are more likely to pick up the phone and consider the idea if they already know the person on the other end. Work on creating and maintaining a tight database of reporters, and constantly keep in touch.

2) Move fast. Because this is a real-time process, avoid clients who require a large-scale approval process. When you jump on the opportunity, make sure your clients are comfortable talking about the subject. Journalists nowadays are covering multiple beats and are required to produce a ton of content, so the faster you move, the better resource you are for them.

3) Be precise and add more than what the journalist may be seeking. Capitalize on the news trend but provide extra value to the story.

4) Offer a few different sources and angles. It’s hard to get sources on the phone, and if one doesn’t answer, the reporter may need to quickly move on to the next one. Craft an organized email that outlines each source, his or her title, phone number and email address, and the topics they can address.

Media Moves: What’s The Scoop?

Share

As former journalists, we still love to get —and share— the latest newsroom scoop. In Media Moves, we highlight the latest happenings in journalism and media.

ICSC REConAs ICSC Kicks Off, WSJ Seeks Retail Reporter

As ICSC’s RECon kicks off in Las Vegas, journalists from across the country and beyond have made the trip to cover the retail real estate industry’s largest gathering. But the country’s top financial news outlet is missing the show. The Wall Street Journal’s REITs/retail property beat is open because Robbie Whelan, who until very recently had the beat, now writes about the logistics and supply-chain industry.

Savannah Morning News is down a business reporterPJRgogeS

When Savannah Morning News covers stories like (Wilbert client) Ben Carter renovating properties onBroughton Street or opening a new Tanger Outlet, they’ll have to do it without reporter Julia Ritchey who recently announced she will be leaving the publication. Ritchey joined the paper in November 2013 and leaves behind a publication with a strong staff that includes features editor Gale Baldwin and Senior Reporter Mary Carr Mayle.

Media Moves: What’s The Scoop?

Share

By: Nick Prather

As former journalists, we still love to get —and share— the latest newsroom scoop. In Media Moves, we highlight the latest happenings in journalism and media.

#1 GlobeSt.com gives Atlanta its own edition. Last week, commercial real estate website GlobeSt.com rolled out its Atlanta edition. The city is the third new market this year to receive its own exclusive edition, which features insights and analysis from Globe St.’s editorial team and Atlanta trendsetters. Florida-based Jennifer LeClaire edits the Atlanta edition.

jasonkelly#2 Bloomberg names a New York bureau chief (with Atlanta roots). Bloomberg News has named Jason Kelly to replace Karen Toulon as the New York bureau chief. Kelly, an Atlanta native, worked in the Bloomberg bureau here and also at the Atlanta Business Chronicle and as editor of Atlanta-based Digital South magazine during the dot-come boom. We last saw Kelly in Atlanta when he was promoting his book, “The New Tycoons: Inside the Trillion Dollar Industry That Owns Everything.”

#3 AJC adds another magazine. The Atlanta Journal-Constitution has expanded its line-up once again. Living Northside is the AJC’s newest magazine to cover local lifestyle content, including communities and activities on the north side of Atlanta. Living Northside will be available for subscription sometime in April.

#4 The Verge is driving by tech news coverage. The Verge has covered tech news since its launch in 2011 but now it is turning its eyes on cars. Deputy editor Chris Ziegler says a car is, “the biggest gadget you’ll ever own.” With more companies trying to develop self-driving cars, news that The Verge will now cover cars is not surprising. The technology that goes into these cars is still young and will be ongoing for many years.

Media Moves: What’s The Scoop?

Share

by Savannah Duncan

As former journalists, we still love to get —and share— the latest newsroom scoop. In Media Moves, we highlight the latest happenings in journalism and media.

Jennifer Rigby. Photo: Atlanta Journal-Constitution.

Jennifer Rigby. Photo: Atlanta Journal-Constitution.

#1 Political Prowess. The Washington Post included four reporters from Georgia in its 2015 list of the best political reporters. This year’s designees include Greg Bluestein, Jim Galloway and Daniel Malloy of the Atlanta Journal-Constitution, and Lori Geary of WSB. View the full list here.

#2 Staying Alive. 11 Alive announced yesterday that the station is adding a 5 p.m. newscast and is dropping noon and 7 p.m. news programs. Brenda Wood and DeMarco Morgan will co-anchor the new show time. This is no doubt the brainchild of news veteran Jennifer Rigby, who was named 11 Alive news director in November.

#3 Meet the Press. The Associated Press has hired Georgia journalist Bill Hendrick for a 15-week assignment to cover the 2015 legislative session. Hendrick reports for duty on Feb. 2.

Media Moves: What’s The Scoop?

Share

by Savannah Duncan

Charles Gay. Via ajc.com.

As former journalists, we still love to get —and share— the latest newsroom scoop. In Media Moves, we highlight the latest happenings in journalism and media.

#1 Meet the Press. Charles Gay recently shared his first The Biz Beat blog as the new senior editor for the paper’s business section. He’s been an editor at the paper for 16 years, covering a slew of topics including community news, state politics, business, sports and all manners of local news.

#2 Rest in Peace. Ben Bradlee, executive editor of The Washington Post for 26 years, passed away on Oct. 21. He was 93 years old. President Obama said, “A true newspaperman, he transformed the Washington Post into one of the country’s finest newspapers, and with him at the helm, a growing army of reporters published the Pentagon Papers, exposed Watergate, and told stories that needed to be told — stories that helped us understand our world and one another a little bit better.”

#3 Bisnow Business. National Bisnow editor Amanda Marsh recently announced that she is leaving Bisnow on Oct. 31 to pursue a freelance writing career. She has been with Bisnow for six years.

Media Moves: The Scoop in Journalism

Share

by Savannah Duncan

As former journalists, we still love to get —and share— the latest newsroom scoop. In Media Moves, we highlight the latest happenings in journalism and media.

John Bachman, formerly of WSB-TV, is making his way to Jacksonville, Florida.

#1 Bachman Leaves Atlanta. Former WSB-TV reporter John Bachman recently had his last night on the air in Atlanta. Bachman is now a lead anchor in Jacksonville, Florida, for CBS/Fox Action News operations WTEV and WAWS. He was a friend of The Wilbert Group and he is already greatly missed. In this case, Atlanta’s loss is Jacksonville’s gain.

#2 Story Time. The Washington Post has launched Storyline, a new online section coving policy topics through articles, videos and charts. “We are going to tell stories with people, with characters, with human drama, in a way that other policy sites don’t do very often,” said Jim Tankersley, Storyline editor.

#3 Tampa Bay to WSJ. Becky Bowers is joining The Wall Street Journal’s Real Time Economics Blog, which focuses on economic insight and analysis, as editor on Sept. 2. She was previously Digital Operations Manager for the Tampa Bay Times’ PolitiFact.

#4 A Casual Observer. Observer Capital has acquired B-to-B publisher SourceMedia for an undisclosed sum. The company is home to publications serving the financial and healthcare markets, including American Banker, The Bond Buyer and Accounting Today.

#5 New York State of Mind. Lauren Kern, former New York Times Magazine deputy editor, has re-joined New York magazine as executive editor. Kern left New York magazine in 2010 to join the New York Times Magazine.

Media Moves: The Scoop in Journalism

Share

by Savannah Duncan

As former journalists, we still love to get —and share— the latest newsroom scoop. In Media Moves, we highlight the latest happenings in journalism and media.

Kim Severson of The New York Times.

#1 New York, New York: The New York Times has hired Richard Fausset as its new Atlanta bureau chief. Kim Severson, previous Atlanta bureau chief, will become a correspondent covering food.

#2 For Sale: William Curtis has put up Robb Report, an ultra-luxury magazine covering fashion, real estate, automobiles, travel and more, for sale. Berkery Noyes has reportedly been hired to handle the sale. Curtis has owned the publication since 2002.

#3 What Does the Fox Say?: Newsmax Media is launching a conservative news channel targeting baby boomers this month on DirecTV. The channel will compete with Fox News, and will provide a full range of programming and lifestyle content including health, finance and well-being.

#4 Show Me The Money: NBC has expanded Matt Lauer’s contract on the “Today” show for several more years. Though never officially announced, his salary is reportedly between $20 million and $25 million.

#5 It’s About Time: Time Inc. has completed its spinoff, carrying $1.3 billion in debt. The company, which includes Time, People and Sports Illustrated in addition to other titles, started trading publicly on Monday as TIME.

Media Moves: The Newsroom Scoop You Need to Know

Share

by Caroline Wilbert

This is the first of a regular blog series called Media Moves, in which we’ll highlight the latest happenings in journalism and media. As former journalists, we still love to get —and share— the latest newsroom scoop.

#1 Pulitzers & Champagne: I remember well a spring afternoon celebration when I was a reporter at the Atlanta Journal-Constitution, and cartoonist Mike Luckovich won the Pultizer Prize. He stood on a desk to make remarks. We drank champagne. I am sure there has been plenty of celebrating during recent days at The Washington Post, The Boston Globe and in other winning newsrooms. To see the full list of winners, check out the Pulitzer website.

#2 A Cartoon with Heart: Speaking of Luckovich, he drew a touching cartoon last week about “Captain” Herb Emory, the longtime WSB-TV and WSB Radio traffic reporter who died of a massive heart attack. Journalists near and far tweeted it and posted it on Facebook.

Mike Luckovich for the Atlanta Journal-Constitution.

#3 More Econ at the Journal: The Wall Street Journal has expanded its economics team. Sudeep Reddy was named deputy global economics editor.

#4 Early Bird: One of our favorite early birds Amanda Harley has moved nests. Previously a producer at CBS Better Mornings Atlanta, Harley is now a segment producer for Sam Champion’s morning show on The Weather Channel.

#5 One last bite: Epicurious is repositioning its website to include more lifestyle content. Nilou Motamed has been named editor-in-chief. A site redesign will take place this summer.