We’re all about keeping up with the digital world at The Wilbert Group and leveraging the newest technologies to help our clients tell their stories. Here’s the latest:
This morning, Snapchat debuted the new Paperclip function, which lets users link to off-app websites through their snaps in yet another move to compete with rapidly-growing Instagram Stories, which has had the feature for a few months. This is big news for brands who use Snapchat and have a web traffic driving component to their PR and social media strategy, allowing them to link to their product, a blog post, a news article or simply their home page.
It remains to be seen how strict Snapchat will be about policing links from companies looking to make money, and how users will respond to this feature. One thing is clear: it’s a great opportunity for content creators and news outlets with Snapchat followings to nurture that audience and bring them off the app.
If you’re active on LinkedIn, you’ve probably noticed a litany of changes recently, both to the user interface and behind the scenes. Forbes describes the new home page as Facebook-like, and it’s easy to tell that LinkedIn is trying to be more social and less formal to compete with other platforms. Most interesting, though, are LinkedIn’s struggles with video. LinkedIn currently only allows video uploading through third-party providers like YouTube (except when adding video to your profile). Forbes is hopeful that live-streaming video and easier video sharing are coming soon — and so are we!
Other major changes to keep an eye out for are calendar integration and premium upgrades like access to Lynda, LinkedIn’s education platform.
Today, it seems like Facebook is all about video, video and more video. As anyone scrolling through the social network knows, it seems like the majority of your newsfeed is video clips thanks to Facebook’s ever-changing algorithm. The next step? Group video chat à la Houseparty, the highly-rated, steadily-growing video chat app popular with the coveted teen/early adopter demographic. Under the working name Bonfire, Facebook’s new app will allow large groups of friends to video chat together. It’s still in early development stages, but if Bonfire launches, it will be interesting to see if it catches on and overtakes Houseparty, or flounders like Facebook’s initial Snapchat competitors Slingshot and Bolt.